Top Takeaways from eMetrics SF 2012

 

Michele Hinojosa, Director of Digital Analytics, Red Door Interactive I was lucky enough to attend eMetrics San Francisco last week, and I have to say, it was one of the best eMetrics I’ve been to. Typically, these events end up somehow converging around a common theme or couple of themes (without any collusion amongst the presenters!) and this year was no different. Here are the top things I took home: 1. ... Continue Reading

Marketing Wisdom for 2009 Report

MarketingSherpa has issued its annual “Marketing Wisdom for 2009 – Marketers & Agencies Share Real-Life Stories & Lessons Learned” showcase. Get your copy now: http://www.marketingsherpa.com/Wisdom2009.pdf Topics covered this year include email, search, mobile, optimization, testing, lead gen, direct mail, analytics, advertising, PR and video. Plus three trends surfaced: 1. EMAIL IS NOT DEAD – Personalization and optimization are key 2. BUILD ... Continue Reading