New Leaders for New Schools aims to recruit, train and support exceptional leaders to dramatically improve the academic performance of students at urban public schools.

Red Door’s multi-year commitment to New Leaders for New Schools will enable us to apply our Internet Presence Management model, which has proven successful for us and our clients, to help NLNS continue to achieve its goal of attracting outstanding educators to drive change in urban public schools.

Red Door feels strongly about the work of New Leaders for New Schools and the organization’s success thus far has been notable. We are excited to see how our Internet Presence Management model will further help drive the results that the organization has already seen.

Topics covered this year include email, search, mobile, optimization, testing, lead gen, direct mail, analytics, advertising, PR and video.

Plus three trends surfaced:
1. EMAIL IS NOT DEAD – Personalization and optimization are key
2. BUILD SOCIAL NETWORKS – There is value in building one-to-one relationships
3. SEARCH ENGINE OPTIMIZATION – Natural search produces significant ROI

Thanks to MarketingSherpa and Red Door Interactive partner, Omniture, for putting out this valuable information!