July 15th, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

Click, enjoy and learn.

We’ve done the hard work for you.

Custom Landing Pages for Your App - ReadWrite Mobile
“App.net lets you make customizable landing pages for your mobile application. Using simple templates, your landing page can feature a description, a mockup of a mobile phone with a rotating carousel of the app’s screens, links to download the app on various app stores, social sharing buttons and links to your company’s online presence on sites like Facebook and Twitter.”
Read More

Facebook Commerce: A Brief History - Ad Age
“Brands have been hawking product on their Facebook fan pages for no more than two years now and yet the promise of F-commerce has the retail world buzzing. One prediction says social commerce will top $30 billion globally by 2015, with Facebook-generated sales one of the primary drivers.”
Read More

Privacy Options Come to Online Video Ads   - Ad Age
“Beginning this September, online video ad network Tremor Video will feature the privacy icon on virtually all of the ads that appear on its network, mostly 15- and 30-second commercial spots common to TV. Tremor is the largest video ad network, serving more than 700 million ads to more than 20% of the internet audience in May, according to ComScore.”
Read More

5 Chrome Extensions That Improve Google+ - Mashable
“While Google works on adding more features, some available Chrome extensions can fill the functionality gap. Whether you want to get better notifications, enjoy improved sharing options, or scroll through your stream more quickly, there’s an extension available — for free — to help.”
Read More

Twitter gears up auto-ads for big clients - Reuters
“The company will soon provide a so-called application programming interface, or API, that will help advertising agencies and corporations deliver large volumes of ads on Twitter. Access to the API, which Twitter plans to begin in the fourth quarter, will initially be rolled out as a test involving a limited number of partners.” 
Read More

A comprehensive list of noteworthy news can be found at http://bit.ly/nuUyKP . Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts @reddoor.

- Agency aims to boost content, rich media, online campaigns for global professional nail care leader -

San Diego – June 27, 2011 – Red Door Interactive, a premier strategic Internet Presence Management firm, announced it will partner with CND (Creative Nail Design), the global leader in professional nail beauty and the creator of Shellac “Power Polish,” on various online initiatives.

The agency will provide a wide-range of services, including development of website and e-newsletter content, acquisition strategy, and campaign development for products and promotions.

“CND has built up a tremendous customer base. Our goal is to increase that awareness and further those relationships by providing content and tools that educate salon professionals and to develop innovative campaigns that support CND’s business objectives,” said Erika Werner, Vice President of Business Development at Red Door Interactive. “This is going to be a fun, collaborative project that will incorporate various departments at Red Door and our team is looking forward to elevating their online presence.” 

In addition, the agency will provide strategic planning, campaign analysis and will play a supporting role with interactive initiatives associated with Fashion Week.

“Red Door has a tremendous amount of experience developing and executing online strategies for other business-to-business companies. Their staff will not only guide our digital strategic planning and execution, but will analyze performance and optimize initiatives as well,” said Kim Natale, Vice President of Marketing at CND. “Our objective is to expand penetration of Shellac and other CND products within our professional target market and to increase consumer awareness in order to help drive clients into salons for CND services. We believe Red Door has the talent and experience needed to drive the online strategies that support our corporate objectives.”

About CND
Founded in 1979 and based in Vista, Calif., CND (Creative Nail Design, Inc.) is the global leader in professional nail beauty. Deeply committed to advancing the nail care industry, CND devotes significant time and resources to product research and development, education, and customer support. CND is an industry-leading advocate for the role of nail care in personal beauty and fashion.

About Red Door Interactive, Inc.
With offices in San Diego, Carlsbad and Denver, Red Door Interactive, Inc. manages clients’ online presence by analyzing their unique challenges, advising them on Internet-based solutions and implementing strategies to help them profit from their digital initiatives. Clients include Quiksilver, Sutter Home Winery, Cricket Communications, PETCO, Rubio’s Fresh Mexican Grill, Charlotte Russe and Eagle Creek. Find out more about Red Door Interactive at http://www.reddoor.biz.

###

© 2011 by Red Door Interactive, Inc. All rights reserved.

ClickTale
Michele Hinojosa, Director of Digital Analytics, Red Door Interactive

In the traditional world, we talk about the importance of being “above the fold”: appearing in the top half of the front page of a newspaper. However, on the web the picture is a little murkier. Website visitors will use different screen resolutions, browsers, window sizes and toolbars, essentially leading to a different “fold” line for every user.

Add in the proliferation of devices (desktop, laptop, tablet, smartphone) and the challenges are further compounded. So is there even the same impact of content being above or below the fold for online users as there is in the traditional world? Might this impact vary by user, by site, or by page?.

Staying Above or Scrolling Below the Fold?
On pages such as a home page, the location of content above or below the fold may have a greater impact. After all, when a visitor arrives to a site, they need to figure out what content or products to dive deeper into. In this case, products or content areas highlighted in the top area of the page may receive higher engagement, simply due to the higher number of “eyeballs” on it during an evaluation phase..

However, the same may not hold true for deeper pages within the site, or for all-in-one landing pages. On a product detail page, where reviewing the content on the page may be crucial for making a decision to proceed to the next step, the click-through rate for a call to action at the bottom of the page could potentially be higher than a call to action at the top of the page.

Full Article>>>

November 12th, 2010 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

Click, enjoy and learn.

We’ve done the hard work for you.

YouTube Mobile Use Exploding: 75% Report Mobile is Primary Way of Watching YouTube- ReadWriteWeb
“According to a study of over 16,000 mobile YouTube users conducted by Google, 75% of respondents said that mobile is their primary way of accessing YouTube. At first glance, that figure may come as no surprise – after all, how shocking is at that a survey of mobile users finds that they watch a lot of YouTube Mobile? However, it’s actually a rather telling number. For some of us, watching YouTube on a mobile device is an additional way to watch video, not the primary way. But as it turns out, for a large majority of mobile video users, it’s completely the opposite.”
Read More

HOW TO: Activate Your Brand’s Super Influencers– Mashable
“As a marketer, you’ve undoubtedly heard about the 1% rule — that just 1% of your brand’s social media followers are responsible for the majority of sharing. They share your social media campaigns with their larger social network, passing on links to your contests, promotions, deals, and other marketing campaigns. These key influencers are more than just fans — they’re brand ambassadors.”
Read More

Facebook Email Coming Monday with Office Web Apps Integration – ReadWriteWeb
“Facebook is having another one of its all-hands-on-deck press events next Monday and the speculation this time around, a la the telegram-esque design of the invite, is that the company will unveil its “Gmail killer”.
The offering, dubbed “Project Titan”, would potentially offer @facebook.com email addresses with POP access, not to mention integration with Microsoft’s Office Web Apps.”
Read More

Twitter Tests Location-Based Place Feature- MediaPost
“Those who use Twitter may soon see the convergence of location and real-time services on the site. Similar to Google and Facebook, the company is testing a new feature that lets businesses claim their location or “Place.” The move could increase the importance of local search and make the tool more valuable to businesses by broadening Twitter’s ability to serve up location-based ads and coupons or discounts.”
Read More

Social Media Marketing and Your Customer Service Team - ClickZ
“Social media marketing isn’t just for brand recognition or creating leads anymore. Savvy companies such as Southwest Airlines, Zappos, Dell, and Whole Foods have figured out that engaging in social media can be a great way to expand their abilities to give great customer service through online channels. They’ve figured out that their customers aren’t just on the phones, in their stores, or on their planes; their customers are actively engaging in social media communities.”
Read More

A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor.

Red Door Interactive has always been committed to giving back. While in the past we have shared our expertise with various charities, we are now excited to align our pro bono efforts with a single nonprofit. The commitment to one charity will fit into our overall business model which focuses on results-oriented, long-term construct.  After much consideration Red Door has now chosen to align our business with the nonprofit, New Leaders for New Schools, which is a nationwide organization that recruits and trains aspiring urban public school principals.

New Leaders for New Schools aims to recruit, train and support exceptional leaders to dramatically improve the academic performance of students at urban public schools.

Red Door’s multi-year commitment to New Leaders for New Schools will enable us to apply our Internet Presence Management model, which has proven successful for us and our clients, to help NLNS continue to achieve its goal of attracting outstanding educators to drive change in urban public schools.

Red Door feels strongly about the work of New Leaders for New Schools and the organization’s success thus far has been notable. We are excited to see how our Internet Presence Management model will further help drive the results that the organization has already seen.

MarketingSherpa has issued its annual “Marketing Wisdom for 2009 – Marketers & Agencies Share Real-Life Stories & Lessons Learned” showcase. Get your copy now:
http://www.marketingsherpa.com/Wisdom2009.pdf

Topics covered this year include email, search, mobile, optimization, testing, lead gen, direct mail, analytics, advertising, PR and video.

Plus three trends surfaced:
1. EMAIL IS NOT DEAD – Personalization and optimization are key
2. BUILD SOCIAL NETWORKS – There is value in building one-to-one relationships
3. SEARCH ENGINE OPTIMIZATION – Natural search produces significant ROI

Thanks to MarketingSherpa and Red Door Interactive partner, Omniture, for putting out this valuable information!