Website Magazine John Faris Former U.S. Congressman Tip O’Neill famously coined the phrase, “All politics is local.” In much the same way, retail and service companies are quickly coming to realize that all marketing is local. With the recent rise — and soon to be explosion — in GPS/mapping-enabled smart phones as well as the drastic changes in the way Google searches trigger results, local search is rapidly becoming a critical marketing channel. If ignored, ... Continue Reading
Fast Company Reid Carr In business, there's great emphasis on forecasting the future and forward-thinking, especially in my field of Internet presence. That's not to say we can't also take it one day at a time, reminiscent of the teachings from Buddhist masters such as the Dalai Lama and Deepak Chopra. They focus on paying attention to the present and not taking it for granted; something I feel results in greater success in the workplace. When you visit the Red Door ... Continue Reading
ColoradoBiz Scott Esmond People love a good anecdote. From hieroglyphics to song lyrics to a favorite novel, the well-crafted story is arguably the most effective means of communication to motivate change and pass along history. If an individual can tell a good tale, they have the ability to command the attention of others. Same goes for a business. However, the modern expression of this ancient art is far more complicated than the days of pen and paper. The present ... Continue Reading