August 26, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

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How Google+ will succeed and why you’ll use it whether you want to or not  - The Next Web
“After the initial rush of delighted surprise that G+ didn’t suck, the second wave of journalists have arrived. This group — who mostly don’t understand G+ — have indicated that they see no future for Google’s new baby. Mostly, these critics don’t understand that G+ has a public, Twitter-like component to it.”
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Revamped MySpace Will Have iTunes, Spotify and Vevo in Its Crosshairs - Ad Age
“Forget Facebook and Twitter. When MySpace relaunches later this year under new corporate parent Specific Media and creative director Justin Timberlake, the former News Corp. social-networking site will emerge with new competitors like iTunes, Spotify and Vevo in its crosshairs.”
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4 Surefire Ways to Get Your Emails Read - ClickZ
“Subject lines are a craft that often get little love in the email space. They often get the attention of your subscriber, or fail to do so, when they are unimaginative, tell too much, or don’t stand out in a crowded inbox.”
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Steve Jobs Steps Down as Apple CEO – Adweek
“Steve Jobs, the tech titan who co-founded Apple in 1976, was forced out of it in 1985, only to return in 1996, announced Wednesday afternoon that he was stepping down as CEO after nearly 14 years in the job. “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come,” he wrote.” 
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A comprehensive list of noteworthy news can be found at http://bit.ly/nuUyKP . Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts @reddoor.

August 5, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

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Spotify, Spokeo, AOL, Others Sued Over Web Tracking  - Epicenter
“Website analytics firm KISSmetrics and more than 20 of its customers, including Spotify, AOL’s About.me, Slideshare.net, Spokeo and the news site Gigaom.com were sued Monday on the grounds that KISSmetrics’ tracking technology violated federal and state privacy laws.”
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3 Ways to Spark Your Job Search Using QR Codes - Personal Branding 101
“For job-seekers today, the most difficult hurdle to overcome is simply getting noticed. Even with impeccable credentials, you will need something extra to separate yourself from the stack of identical-looking resumes or business cards on the hiring manager’s desk. Why not try something innovative? Including a personalized QR Code just might catapult you to the top of the stack.”
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Google & Microsoft Trade Jabs Over Patent Claims- Mashable
“Frank Shaw, Microsoft’s lead corporate communications, also posted a letter from Kent Walker, Google’s general counsel, refusing an offer from Microsoft to bid on the Novell patents. Then Walker tweeted.”
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House Committee Approves U.S. Internet Spy Bill- Advertising Age
“The House Judiciary Committee passed a bill through to the House that would mandate American Internet providers retain their users’ information for 12 months. H.R. 1821 would require ISPs to keep personal information that could be used to identify what Web sites you visit and what content you post online.” 
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A comprehensive list of noteworthy news can be found at http://bit.ly/nuUyKP . Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts @reddoor.

July 29, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

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Google Launches Hotel Search Tool With Room Price Data - Mashable
“Hotel Finder, an experimental search tool, enables users to define key lodging preferences in hopes of finding the perfect hotel for their travel needs.Users input their preferred location, dates, price and rating details, and Hotel Finder delivers its top recommendations, in a list or on a Google Map. For the moment, it’s only available in the U.S.”
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Spotify Sued for Patent Infringement - Mashable
“The patent in question is for a “Device for the distribution of music information in digital form.” The patent was filed in the ’90s, and was purchased by PacketVideo a few years ago. Now, the company is claiming that Spotify is infringing on the patent, causing “irreparable harm and damage” to its business, according to the suit.”
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Business Guide to Facebook Launches- Search Engine Watch
“Launched Tuesday, Facebook for Business attempts to lay out a clear, concise, and easy-to-follow guide for businesses, making the problem of over-optimizing a thing of the past. The resource center brings value to business owners, employees tasked to handle social media, and marketers looking for science and statistics to sell and educate regarding Facebook services.”
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Five Tips on Marketing to the Millennial Mom - Advertising Age
“Millennial consumers have held marketers rapt since they burst into demographic studies as the influential ‘tween offspring of the earnest and omnipresent boomers in early 2000. The top side of millennials is just hitting 30 years of age, while the mean is about 22. As they are becoming parents themselves, this group constitutes the first generation of moms to enter motherhood replete with perpetual connectivity, myriad online and offline social networks and a yen for the triple bottom line in every purchase.”
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Twitter Intros Ability To Target Promoted Tweets To Followers - Search Engine Land
“Twitter is now allowing brands to target their promoted tweets to followers only. Like other promoted tweets, the messages appear at the top of users’ timelines upon login, and scroll down afterwards. They can also be dismissed immediately.” 
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A comprehensive list of noteworthy news can be found at http://bit.ly/nuUyKP . Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts @reddoor.

July 22, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

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How Google+ will Transform Search and Search Marketing - Read Write Mobile
“App.net lets you make customizable landing pages for your mobile application. Using simple templates, your landing page can feature a description, a mockup of a mobile phone with a rotating carousel of the app’s screens, links to download the app on various app stores, social sharing buttons and links to your company’s online presence on sites like Facebook and Twitter.”
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Android Jobs to Surpass iPhone Jobs by Year-End, Report Finds - Read Write Mobile
“Android jobs are on pace to eclipse iPhone jobs by the end of 2012. Despite what the company describes as “solid growth” in iPhone jobs – they’re up 9% from Q1 to Q2 this year – Android jobs have increased by 20%.”
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Google Introduces AdWords Credit Card for Advertisers- Search Engine Watch
“Select U.S. search advertisers are being offered the chance to sign up for a new Google AdWords Business credit card. Google sent out invites via email starting Wednesday for the card, which can only be used to buy AdWords advertising and features an 8.99 percent interest rate and no annual fees.”
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Bing Tests Ads Within Organic Search Results? - Search Engine Land
“Placing search ads inline with organic free listings is somewhat taboo for search companies.Years ago, search engines had “paid inclusion” programs which guaranteed content to be indexed, but they had no ranking factors. In fact, Yahoo after much controversy dropped their paid inclusion program in 2009.”
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HOW TO: Integrate Google+ Into Your WordPress Site - Mashable
“Here’s an easy to use WordPress widget that displays your Google+ profile on your blog. Just install the plug-in and drag the widget into your sidebar. Then fill out the form and you’re done.” 
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A comprehensive list of noteworthy news can be found at http://bit.ly/nuUyKP . Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts @reddoor.

July 15th, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

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Custom Landing Pages for Your App - ReadWrite Mobile
“App.net lets you make customizable landing pages for your mobile application. Using simple templates, your landing page can feature a description, a mockup of a mobile phone with a rotating carousel of the app’s screens, links to download the app on various app stores, social sharing buttons and links to your company’s online presence on sites like Facebook and Twitter.”
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Facebook Commerce: A Brief History - Ad Age
“Brands have been hawking product on their Facebook fan pages for no more than two years now and yet the promise of F-commerce has the retail world buzzing. One prediction says social commerce will top $30 billion globally by 2015, with Facebook-generated sales one of the primary drivers.”
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Privacy Options Come to Online Video Ads   - Ad Age
“Beginning this September, online video ad network Tremor Video will feature the privacy icon on virtually all of the ads that appear on its network, mostly 15- and 30-second commercial spots common to TV. Tremor is the largest video ad network, serving more than 700 million ads to more than 20% of the internet audience in May, according to ComScore.”
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5 Chrome Extensions That Improve Google+ - Mashable
“While Google works on adding more features, some available Chrome extensions can fill the functionality gap. Whether you want to get better notifications, enjoy improved sharing options, or scroll through your stream more quickly, there’s an extension available — for free — to help.”
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Twitter gears up auto-ads for big clients - Reuters
“The company will soon provide a so-called application programming interface, or API, that will help advertising agencies and corporations deliver large volumes of ads on Twitter. Access to the API, which Twitter plans to begin in the fourth quarter, will initially be rolled out as a test involving a limited number of partners.” 
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A comprehensive list of noteworthy news can be found at http://bit.ly/nuUyKP . Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts @reddoor.

eMarketing & Commerce (eM+C)
John Faris, Red Door Interactive

Google’s search network still dominates the pay-per-click (PPC) advertising landscape and there’s good reason for it. The channel continues to provide a lift for several key performance indicators including brand recall, direct site and post-impression visits, content engagement, and overall sales. However, there are many other options that should be explored and leveraged based on the goals of a given campaign.

Google’s Lesser Used Offerings
Google Display Network: Think display advertising is just for brand marketers? Think again. A study conducted by Google found that 51.6 percent of advertisers had an average display network cost per action (CPA) equal to or better than their search network. Google Display Network (GDN) serves over 6 billion impressions across hundreds of thousands of publisher websites. While some of these sites aren’t high quality, advertisers have a fair amount of control over where ads are served, with a myriad of targeting options. Best of all, GDN uses a PPC model, so you aren’t stuck paying for wasted impressions like you might on a cost per thousand (CPM) ad network.

Marketers should also consider retargeting ads to previous visitors of their site via Google remarketing campaigns on GDN. Remarketing can be used to cross-sell or upsell current customers or assist in a first-time conversion.

Full Article>>>

June 24th, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

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Get Satisfaction Gives Customer Service on Facebook an Upgrade - Mashable  
“Facebook is increasingly becoming a front-facing interaction point for customer service. Users expect to be able to ask questions, send suggestions or get help from a company Facebook page. The problem is, the Facebook Wall was never designed to really manage that type of interaction. Get Satisfaction is addressing that problem by making it possible for administrators and customer service agents to take data from the wall and funnel it into their existing CRM system, be it Salesforce.com, Oracle or even a separate Get Satisfaction community page.”
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AmEx Expands Foursquare Pilot - MediaPost
“American Express members who link their foursquare profiles to their cards can “load” and redeem merchant specials without the need for coupons, special codes, or showing their mobile devices to cashiers. The functionality is powered by the American Express Smart Offer APIs.
The national launch kicks off with Specials from H&M, Sports Authority, and Union Square Hospitality Group, and is expected to expand rapidly to include additional national and local merchant offers in the coming weeks and months.”
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Study: Within Four Years, 70 Percent Of All Mobile Ads Will Be Local  - PaidContent.org
“U.S. mobile ad spend is expected to balloon to $4 billion in 2015, up from just $790 million last year, according to the latest projections by forecaster BIA/Kelsey. One of the key drivers of the growth will be targeted local ads, which will account for $2.8 billion, or 70 percent of total spend, compared to $404 million, or 51 percent, this year.”
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Google Rolls Out Behavioral Targeting - Search Engine Land  
“Google is finally rolling out the ability to target ads to users by interest — based on their previous browsing activity, or behavior — to all of its advertisers. The company first announced a beta test of this capability more than two years ago, back in 2009, and it has slowly been introducing it to larger groups over time. The company says the capabilities are available today. The announcement marks Google’s full entrance into the world of behavioral targeting in AdWords.”
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Twitter Moves Toward Promotional Tweets - AdWeek
“Twitter may be one step closer to introducing advertisements on the main feature of the site, the streaming tweet timeline. The plan to place promotions in the tweet stream has been in the works for more than a year and now it looks as if the idea is gaining traction on the sidelines of the Cannes Lions event.” 
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June 10th, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

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HOW TO: Start Marketing on SCVNGR - Mashable
“What do Neiman Marcus, HP and Buffalo Wild Wings have in common? Not a lot, except that they’ve all created marketing campaigns on SCVNGR. The breadth of industries above showcases exactly why SCVNGR might be a good tool for your business. Mashable spoke with Chris Mahl, SVP of marketing at SVNGR to find out how businesses can get involved with the platform and start cashing in.” 
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Google Buys PostRank to Boost Social Analytics - Search Engine Watch 
“Last week, Google bought PostRank, a social analytics service that tracks and measures social posts. With this acquisition, Google has gained a resource to better understand the social web, and that resource can be applied to great impact in several of Google’s key social arenas. What Is (or Was) PostRank? PostRank, in their own words, “is the largest aggregator of social engagement data in the industry.” The service allowed users to get real-time data on trending topics, high-volume conversations around the web, and their own posts.”
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Mobile Display Ads More Than Doubled in Last 2 Years - AdWeek
“According to a study from comScore, display advertising on mobile devices has more than doubled over the past two years. The study found that in April 2011, 689 advertisers used mobile display ads to reach consumers on their smartphones—an increase of 128 percent from two years earlier. According to the report, 50 percent of all ads were for mobile content and publishing, while 26 percent of ads were for consumer discretionary goods, 7 percent for information technology companies, and 6 percent for financial services ads.”
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Why Email Marketers Need To Pay Attention to Mobile  - MediaPost
“Ignoring mobile may have real consequences. If your subscribers are mobile-savvy, and your email isn’t optimized for these environments, you run more than just the risk of missing out on communication. By not reaching customers the way they prefer, your emails will go unread, marked as spam and your messages will be ignored – all greatly impacting your reputation and deliverability.”
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Facebook Face-Recognition Tool Under Fire - MediaPost  
“Guess we were wrong to assume that Facebook had grown too powerful for privacy-related criticism. No, the social giant is now being forced to apologize for the way it rolled out its face-recognition system. “A group of privacy watchdogs drawn from the EU’s 27 nations will study the measure for possible rules violations,” Bloomberg reports. “Tags of people on pictures should only happen based on people’s prior consent and it can’t be activated by default,” the group tells Bloomberg, before promising to “clarify to Facebook that this can’t happen like this.”
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A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor

May 27th, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

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More Shoppers Trust the Internet Than TV - AdAge Stat  
“Shopping is no longer a chore. It’s a scavenger hunt where the win is defined as consumers finding deals that feel specially tailored for them or when they feel they’ve somehow out smarted their fellow shopper. These new dimensions have opened new paths and resulted in more opportunities for marketers to message and connect with their consumers. Yahoo and Universal McCann worked together on a three-part study featuring a Comprehensive Online Quantitative Survey of nearly 2,500 people who have purchased or intend to purchase electronics, automobile, personal care, retailers, finance and OTC medicine.”
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Email At The ‘Grown-Ups’ Table - MediaPost
“In short, email has made it through the awkward adolescent years.  Look at human development, and the teenage years are full of challenges: peer pressure, insecurity, trying to figure out what you want to be when you grow up. Sure, there were a few bumps and bruises along the way, but email has come out the other end stronger and ready to take on adult responsibilities.” 
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Study: Millennials Value ‘Social Economy’ - ClickZ
“Brands must behave in socially useful ways if they want to earn the respect of the millennial generation, contends McCann Worldgroup. That includes helping young people broadcast, share, make new connections, manage their connections, and narrate their lives in the “social economy.” “The values that young people seek in their friends applies to brands,” said Laura Simpson, McCann’s global IQ director. Being truthful, genuine, sociable, mature, and humble were identified as key values.”
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What the Tweetdeck Acquisition Means for Marketers  - AdAge Digital
“Twitter announced it was buying TweetDeck. Ad Age suggests the deal was done to allow Twitter to “Keep control of its own users.” This is true: Twitter has already built or acquired popular client software for iPhone, Android, and Blackberry, and other platforms. A rising Twitter developer, UberMedia, was threatening to buy Tweetdeck. Twitter has an open set of APIs, which has allowed a vibrant community of third-party applications to spring up, but also means that the Twitter experience (including how ads are displayed) is not the same for everyone. Now, I expect Twitter to start to offer a common experience on all these devices, combining the best features of the clients it has acquired.”
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Google Wallet Lets You Pay With Your Smartphone  - Adweek
“Thanks to the Google’s latest venture, you’ll never have to worry about forgetting your wallet again. Today, Google announced that it has partnered with Citi, MasterCard, First Data, and Sprint to launch Google Wallet, an app that uses near field communication to allow users to pay for purchases with a wave (or tap) of their smartphone. The initial trials will start immediately in New York and San Francisco, and will expand nationally in the months ahead. And according to a post on the company blog, storage payment information is only the beginning: “Someday, even things like boarding passes, tickets, ID, and keys could be stored in Google Wallet.”
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The Analytics Doctors Are ‘IN’ - ClickZ  
“The best and the brightest are turning to their marketing analytics teams to segment the market, test the message, and time the delivery. Branding and product marketing are teaming up with the mathematicians to increase the specific customer satisfaction that drives sales and referrals.”
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A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor

May 20th, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

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Share Of Email Use On Mobile Phones Expands - MediaPost  
“Mobile still makes up a small proportion of the email audience, but is growing quickly, according to a new study. The proportion of people who access email on mobile phones has nearly doubled in the last six months to 16% from 9%, even as checking email via Webmail services like Yahoo Mail and Windows Live Hotmail fell 10%.”
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Is Your SEO Program Chasing Unicorns? – Top Rank Blog
“Often times, brands think of themselves as the leader in their category and therefore think their website should top Google’s list for queries on generic industry terms. The trouble is, leading an industry offline isn’t the same thing as being the BEST answer for a search query online.  Chasing after such terms is very much driven by ego and not unlike a fairy tale of chasing after unicorns where there’s an expectation that being #1 on a single word will magically solve their problems.” 
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So You Like My Brand on Facebook. Now What? – AdAge Digital
“In the year since Facebook began encouraging businesses to deploy the thumbs-up button across the web, brands have been racing to rack up “likes.” Now the question is: With thousands or even millions of likes, what next? Research has shown that people who voluntarily click the like button are more willing to purchase the brand and are apt to recommend the brand to friends or share branded content on social networks. But at the same time, the button’s simplicity means that there may be no actual engagement at all beyond the fleeting moment of the click.”
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Content best practices for 5 marketing channels - iMedia  
“Both direct response and brand-focused marketers can benefit from developing informational or entertaining content that is based on strategic themes. Putting content at the center of your integrated digital marketing strategy can increase your traffic, improve your conversion rate, and build brand affinity and awareness. To achieve these results, marketers have to develop storylines that communicate, either directly or indirectly, the brand positioning and messaging, while creating dialogue with (and among) consumers.”
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The Case for Creative Integration – Ignore at Your Own Peril  - ClickZ
“Good digital creative requires the integration of media planners, UX pros, social community managers, the search team, technology experts, research folks, the client or account team – in fact the whole agency or team must think creatively and in concert to ensure a solid strategic foundation and the desired impact. The “creative department” is or should be the whole agency as we are all in the business of creating powerful digital experiences that support a business objective.”
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A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor