Featured on FastCasual.com

Background:
In 1983, Ralph Rubio opened up his first restaurant, debuting what would become a culinary cult classic—the beer-battered fish taco. As popularity grew and demand increased, Rubio’s began battering their famous fish tacos at a partner facility in 2006 instead of by hand in the kitchens of their restaurants in an effort to create a more consistent taste. With Rubio’s 30th anniversary on the horizon, Ralph planned to bring The Original Fish Taco® back to its beer-battered-by-hand roots. Rubio’s looked to Red Door Interactive to introduce its homecoming in a way that would not only raise awareness, but generate in-store trials as well.

Solution:
Red Door Interactive devised the Chase the Taste: The Return of The Original Fish Taco game where players had to search through action-packed, illustrated scenes to find The Original Fish Tacos, along with other hidden items such as a Rubio’s cook, Ralph, lime wedges and other appetizing accouterments.

Participants were tasked to locate all of the objects before time expired. If the game was completed, players were entered into a drawing for a chance to win exciting prizes, including a $2,500 gift card. In addition, every player received a coupon to try The Original Fish Taco.

“We counted on Red Door to create something that would be interactive and allow people to have fun,” explained Ralph Rubio. “They brainstormed several concepts that would attract interested players and enable them to spread the word through share functions.”

Results:
During the first week the game launched, more than 30,000 players set their sights on finding The Original Fish Taco. Over a period of 42 days that the game was available, the game’s landing page received 101,469 visits and the play page acquired 68,430 visits. This resulted in a 67 percent conversion rate. Of those that played the game, 69 percent won, 37 percent ran out of time (68 percent of those individuals opted to play again) and only six percent quit the game.

What’s most interesting is that when the email was distributed on the first day, it resulted in the highest engagement through the share and social functions. For example, more than 19,000 people shared the game in one way or another. The “Post Your Time” on Facebook share option was the most used with more than 7,000 shares. In addition, nearly 4,625 people shared the game via Facebook message and approximately 1,880 individuals shared it on Twitter. Equally important was the 5,198 shares that occurred through email.

“We were very pleased with the results. Red Door provided an exceptional value in producing our game; I was impressed by their energy, creative ideas and ability to produce an outstanding product. The commitment level with the game was extremely high and it was a great way to announce that the Original Fish Taco is back,” said Ralph Rubio.

Read article on FastCasual.com>>>

Opportunity:
In 1983, Ralph Rubio opened up his first restaurant, debuting what would become a culinary cult classic—the beer-battered fish taco. As popularity grew and demand increased, Rubio’s began outsourcing the battering of their famous Fish Tacos, thinking it would create a more consistent taste. But hand-battered was better, hands down. With Rubio’s 30th anniversary on the horizon, Ralph Rubio (Founder) decided to bring The Original Fish Taco® back to its beer-battered-by-hand roots.  Rubio’s looked to Red Door to launch its homecoming in way that would raise awareness and generate in-store trials.

Solution:
In Rubio’s Chase the Taste: The Return of The Original Fish Taco® Game, players must search through action-packed, illustrated scenes to find The Original Fish Tacos®, along with other hidden items like a Rubio’s cook, Ralph Rubio, lime wedges and other appetizing accouterments. Find them all before the clock runs out and you’re entered for a chance to win cool prizes, including a $2,500 gift card. Everyone who plays also earns a coupon to encourage trial of The Original Fish Taco®.

Outcome:
Over 30,000 players set their sights on finding The Original Fish Taco® in the game’s first week alone. And they aren’t just playing the game, they’re talking about it with friends by posting their completion times to Facebook, playing the mobile version and tweeting about it. Which means not only is The Original Fish Taco® back—but hungry patrons everywhere are enthusiastically welcoming it home with open arms.

 Play the game here until midnight on October 12^th.

August 26, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

Click, enjoy and learn.

We’ve done the hard work for you.

How Google+ will succeed and why you’ll use it whether you want to or not  - The Next Web
“After the initial rush of delighted surprise that G+ didn’t suck, the second wave of journalists have arrived. This group — who mostly don’t understand G+ — have indicated that they see no future for Google’s new baby. Mostly, these critics don’t understand that G+ has a public, Twitter-like component to it.”
Read More

Revamped MySpace Will Have iTunes, Spotify and Vevo in Its Crosshairs - Ad Age
“Forget Facebook and Twitter. When MySpace relaunches later this year under new corporate parent Specific Media and creative director Justin Timberlake, the former News Corp. social-networking site will emerge with new competitors like iTunes, Spotify and Vevo in its crosshairs.”
Read More

4 Surefire Ways to Get Your Emails Read - ClickZ
“Subject lines are a craft that often get little love in the email space. They often get the attention of your subscriber, or fail to do so, when they are unimaginative, tell too much, or don’t stand out in a crowded inbox.”
Read More

Steve Jobs Steps Down as Apple CEO – Adweek
“Steve Jobs, the tech titan who co-founded Apple in 1976, was forced out of it in 1985, only to return in 1996, announced Wednesday afternoon that he was stepping down as CEO after nearly 14 years in the job. “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come,” he wrote.” 
Read More

A comprehensive list of noteworthy news can be found at http://bit.ly/nuUyKP . Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts @reddoor.

August 12, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

Click, enjoy and learn.

We’ve done the hard work for you.

Android Had 43.4% of the Global Smartphone Market, Apple at 18.2% - ReadWriteWeb
“Globally, smartphone sales were near 107.7 million, of which Android was the top performer (43.4% on sales of 46.7 million units) and iOS was third (18.2% on sales of 19.6 million).Between the two, they accounted for 62% of smartphone sales worldwide.Nokia’s Symbian is still clinging to the leader board, with 22.1% of the smartphone market on 23.8 million units sold.”
Read More

Facebook Grouped News Feed Stories: What Marketers Can Do - Ignite Social Media
“Facebook announced that it was starting to group News Feed stories by topic, aggregating similar conversations together.The Ignite team brainstormed how this new feature may effect a brand’s content strategy on Facebook, and what the marketer benefits of this new feature may generate.”
Read More

LinkedIn Audiences Highly Engaged, Active in Groups- Marketing Profs
“LinkedIn continues to dominate the executive corner of the social media universe with a highly-engaged member base: 61% of registered LinkedIn users say LinkedIn is the social site they use most for professional networking, and 35% check the site daily.”
Read More

As Part of Microsoft, Skype Plans Deep Integration With Windows Phones- ReadWriteWeb
“Since Skype will soon be a Microsoft product, the Windows Phone application that’s built will be more deeply integrated with the OS than it is on Android or iOS. That’s becausebuilding for the Windows Phone operating system will enable Skype developers to access things like the user’s contacts and the phone’s video processor.” 
Read More

A comprehensive list of noteworthy news can be found at http://bit.ly/nuUyKP . Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts @reddoor.

They Did Whaaaaat?

If you weren’t watching your Twitter feed last Friday, or you are not yet following @Reddoor, you may have missed the announcement that the Red Door Interactive interns hijacked the company’s social media outlets! Yep, even this is a hacked blog post self-promoting our intern greatness! We changed the passwords and are dedicated to bringing you some fascinating content in the upcoming weeks.

The initial takeover began with a memo to our fabulous and 100% Jerk Free CEO who took the takeover in good stride, even seeming to relish in his new found Friday freedom.

However, some of the other Red Doorians did not share Reid’s laissez faire attitude. They were somewhat concerned by our actions, threatening to sell us to the highest bidder….

One employee even made fake twitter accounts to try & hack us. Obviously, it didn’t work. Nothing can stop us!

With the social media takeover now in full swing we plan to continue this momentum throughout the summer (or at least until RDI can guess our new passwords!). With all the excitement, be sure to follow the action on Twitter (or #interntakeover) and Facebook. You never know what we’ll be up to next.

By the way, today we took over the LinkedIn & even the @RedDoorJobs feed! We figure HR won’t fire us if we have some bargaining power…

P.S. We still haven’t heard if we’ve received any offers from the Craigslist ad – we want to know!

July 29, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

Click, enjoy and learn.

We’ve done the hard work for you.

Google Launches Hotel Search Tool With Room Price Data - Mashable
“Hotel Finder, an experimental search tool, enables users to define key lodging preferences in hopes of finding the perfect hotel for their travel needs.Users input their preferred location, dates, price and rating details, and Hotel Finder delivers its top recommendations, in a list or on a Google Map. For the moment, it’s only available in the U.S.”
Read More

Spotify Sued for Patent Infringement - Mashable
“The patent in question is for a “Device for the distribution of music information in digital form.” The patent was filed in the ’90s, and was purchased by PacketVideo a few years ago. Now, the company is claiming that Spotify is infringing on the patent, causing “irreparable harm and damage” to its business, according to the suit.”
Read More

Business Guide to Facebook Launches- Search Engine Watch
“Launched Tuesday, Facebook for Business attempts to lay out a clear, concise, and easy-to-follow guide for businesses, making the problem of over-optimizing a thing of the past. The resource center brings value to business owners, employees tasked to handle social media, and marketers looking for science and statistics to sell and educate regarding Facebook services.”
Read More

Five Tips on Marketing to the Millennial Mom - Advertising Age
“Millennial consumers have held marketers rapt since they burst into demographic studies as the influential ‘tween offspring of the earnest and omnipresent boomers in early 2000. The top side of millennials is just hitting 30 years of age, while the mean is about 22. As they are becoming parents themselves, this group constitutes the first generation of moms to enter motherhood replete with perpetual connectivity, myriad online and offline social networks and a yen for the triple bottom line in every purchase.”
Read More

Twitter Intros Ability To Target Promoted Tweets To Followers - Search Engine Land
“Twitter is now allowing brands to target their promoted tweets to followers only. Like other promoted tweets, the messages appear at the top of users’ timelines upon login, and scroll down afterwards. They can also be dismissed immediately.” 
Read More

A comprehensive list of noteworthy news can be found at http://bit.ly/nuUyKP . Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts @reddoor.

July 15th, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

Click, enjoy and learn.

We’ve done the hard work for you.

Custom Landing Pages for Your App - ReadWrite Mobile
“App.net lets you make customizable landing pages for your mobile application. Using simple templates, your landing page can feature a description, a mockup of a mobile phone with a rotating carousel of the app’s screens, links to download the app on various app stores, social sharing buttons and links to your company’s online presence on sites like Facebook and Twitter.”
Read More

Facebook Commerce: A Brief History - Ad Age
“Brands have been hawking product on their Facebook fan pages for no more than two years now and yet the promise of F-commerce has the retail world buzzing. One prediction says social commerce will top $30 billion globally by 2015, with Facebook-generated sales one of the primary drivers.”
Read More

Privacy Options Come to Online Video Ads   - Ad Age
“Beginning this September, online video ad network Tremor Video will feature the privacy icon on virtually all of the ads that appear on its network, mostly 15- and 30-second commercial spots common to TV. Tremor is the largest video ad network, serving more than 700 million ads to more than 20% of the internet audience in May, according to ComScore.”
Read More

5 Chrome Extensions That Improve Google+ - Mashable
“While Google works on adding more features, some available Chrome extensions can fill the functionality gap. Whether you want to get better notifications, enjoy improved sharing options, or scroll through your stream more quickly, there’s an extension available — for free — to help.”
Read More

Twitter gears up auto-ads for big clients - Reuters
“The company will soon provide a so-called application programming interface, or API, that will help advertising agencies and corporations deliver large volumes of ads on Twitter. Access to the API, which Twitter plans to begin in the fourth quarter, will initially be rolled out as a test involving a limited number of partners.” 
Read More

A comprehensive list of noteworthy news can be found at http://bit.ly/nuUyKP . Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts @reddoor.

June 24th, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

Click, enjoy and learn.

We’ve done the hard work for you.

Get Satisfaction Gives Customer Service on Facebook an Upgrade - Mashable  
“Facebook is increasingly becoming a front-facing interaction point for customer service. Users expect to be able to ask questions, send suggestions or get help from a company Facebook page. The problem is, the Facebook Wall was never designed to really manage that type of interaction. Get Satisfaction is addressing that problem by making it possible for administrators and customer service agents to take data from the wall and funnel it into their existing CRM system, be it Salesforce.com, Oracle or even a separate Get Satisfaction community page.”
Read More

AmEx Expands Foursquare Pilot - MediaPost
“American Express members who link their foursquare profiles to their cards can “load” and redeem merchant specials without the need for coupons, special codes, or showing their mobile devices to cashiers. The functionality is powered by the American Express Smart Offer APIs.
The national launch kicks off with Specials from H&M, Sports Authority, and Union Square Hospitality Group, and is expected to expand rapidly to include additional national and local merchant offers in the coming weeks and months.”
Read More

Study: Within Four Years, 70 Percent Of All Mobile Ads Will Be Local  - PaidContent.org
“U.S. mobile ad spend is expected to balloon to $4 billion in 2015, up from just $790 million last year, according to the latest projections by forecaster BIA/Kelsey. One of the key drivers of the growth will be targeted local ads, which will account for $2.8 billion, or 70 percent of total spend, compared to $404 million, or 51 percent, this year.”
Read More

Google Rolls Out Behavioral Targeting - Search Engine Land  
“Google is finally rolling out the ability to target ads to users by interest — based on their previous browsing activity, or behavior — to all of its advertisers. The company first announced a beta test of this capability more than two years ago, back in 2009, and it has slowly been introducing it to larger groups over time. The company says the capabilities are available today. The announcement marks Google’s full entrance into the world of behavioral targeting in AdWords.”
Read More

Twitter Moves Toward Promotional Tweets - AdWeek
“Twitter may be one step closer to introducing advertisements on the main feature of the site, the streaming tweet timeline. The plan to place promotions in the tweet stream has been in the works for more than a year and now it looks as if the idea is gaining traction on the sidelines of the Cannes Lions event.” 
Read More

A comprehensive list of noteworthy news can be found at http://www.delicious.com/reddoorinteractive. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://www.twitter.com/reddoor

April 29th, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

Click, enjoy and learn.

We’ve done the hard work for you.

IDEO: Five Companies That Mastered Social Media’s Branding Potential - Ad Age Digital
“Social networks can breathe new life into old brands by enabling companies to build collaborative relationships with consumers like never before. But what’s a corporate giant to do when no one wants to follow it on Twitter or be its friend on Facebook? Many firms struggle to answer that question. Yet turning even mundane products like toothpaste or tampons into talking points doesn’t have to be difficult. The trick, a few innovators have found, is to let consumers lead the conversation. Here’s how a few established companies, from Ford to CBS, have used new media to their advantage.”
Read More

Top Google Result Gets 36.4% of Clicks [Study] - Search Engine Watch
“It’s critical for websites to appear on Page 1 of Google, especially in one of the top three organic positions, as these spots receive 58.4 percent of all clicks from users, according to a new study from Optify. Websites ranked number one received an average click-through rate (CTR) of 36.4 percent; number two had a CTR of 12.5 percent; and number three had a CTR of 9.5 percent. Being number one in Google, according to Optify, is the equivalent of all the traffic going to the sites appearing in the second through fifth positions.” 
Read More

Mobile Paid-Search Ads Click With Consumers - MediaPost
“Mobile U.S. paid-search impressions exceeded 10% in the first quarter, the point that fledgling ad strategies cross the threshold from fad to reality, according to markeeters. Performics notes that mobile impressions reached 10.2% of all searches that trigger paid-search ads for the 125 global brands the company supports. The company will release complete numbers Thursday.”
Read More

Facebook Deals Takes Aim At Groupon and LivingSocial - 360i Digital Connections
“What’s better then a good deal? A good deal – with friends. That’s according to Emily White, Director of Local at Facebook, as part of this week’s announcement that Facebook will offer local deals as part of an Alpha program in Atlanta, Austin, Dallas, San Diego and San Francisco.The launch of Facebook Deals for Businesses represents Facebook’s most notable investment in social commerce since announcing they would require game developers to utilize Facebook Credits for in-game purchases back in January. Users can pay for deals using credit card, PayPal or Facebook credits.”
Read More

F-Commerce Event Hosted by Infused Commerce Leads to Facebook Fan Growth for GoSmile - PR Web 
“GoSmile, the Smile Beauty Company, conducted a one-day sales event on their Facebook page that resulted in product sales and a 13% increase in total Facebook fans. Hosted using Infused Commerce, the 24-hour event gave fans the opportunity to view and securely purchase selected products without leaving Facebook. While many fans learned about the sales event through status updates in their newsfeeds, new fans learned about the promotion through social sharing — the sharing of content on user profiles and through messages.”
Read More

A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor

April 22th, 2011 – Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds.

Click, enjoy and learn.

We’ve done the hard work for you.

Meet Foursquare’s Newest Competitor: Visa - Ad Age Digital
“Visa has unveiled a new mobile service for retailers that brings the credit-card giant head-to-head with mobile deals players such as Foursquare, Groupon and, now, eBay. So far, Visa has tested a pilot with the Gap, where the retailer’s customers can sign up to receive text-message offers based on spending habits or when or where they swipe their Visa. Here’s how it works: You’re out to lunch and pay with your Visa card. That transaction triggers a deal, because you are already enrolled in a Gap program online with your Visa card and phone number.”
Read More

iPhone Knows Where You Live (And Everything Else, Too) – MediaPost
“The Guardian broke the story that has every niche and cranny of cyberspace — down to the precise longitude and latitude — abuzz this morning, so let’s give them first dibs: “Security researchers have discovered that Apple’s iPhone keeps track of where you go — and saves every detail of it to a secret file on the device which is then copied to the owner’s computer when the two are synchronized.”
Read More

TV advertising is back, thanks to social media - Creativity_Unbound
“It wasn’t much of a revelation in January when Nielson and Yahoo let us know that 86% of U.S. mobile Internet users watch TV with their devices in hand. But when you consider that 40 percent say they’re using their devices for social networking, or take note of the fact that the Super Bowl inspired upwards of 4000 tweets per second during parts of the game, it becomes apparent that instead of steering people away from TV, social media — the desire to weigh in, converse, and see what your community has to say — is helping resurrect it.”
Read More

Confidently Projecting ROI for SEO: Can it be Done? – Search Engine Watch
“To confidently measure ROI for SEO, you have to temper expectations of high accuracy within exact number of visits or conversions, and lean more toward the school of performance growth as measured by trending lines. The models which I will discuss below have worked well and have proven to be in some cases surprisingly close to numerically accurate, and have certainly shown the ability to be trend-predictive.”
Read More

8 Questions About the State of Email Marketing - ClickZ
” Many of the questions stay the same (best day to send an email, good open rate, etc.), but many new ones are popping up as the industry evolves. Here are eight (and one history nugget) that are relevant to today’s inbox that are good to have in your back pocket.” 
Read More

A comprehensive list of noteworthy news can be found at http://delicous.com/RedDoorInteractive. Also, be sure to follow us on Twitter if you’d like up to the minute updates on our latest posts http://twitter.com/reddoor.