August 27th, 2010 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Ford Tops Super Bowl Ads With Facebook Reveal - MediaPost “Ford outdistanced other automakers' share-of-shopping increases the day after they had run 30-second Super Bowl commercials this year. The firm says Super Bowl auto advertisers saw aver ... Continue Reading
August 20th, 2010 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Digital Marketing: Facebook Introduces Location-Based Places - AdAge The mobile service will focus on three major features: “It will allow users to share where they are with their friends; allow them to see who is near them; and ... Continue Reading
August 13th, 2010 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. The 18 Use Cases of Social CRM, The New Rules of Relationship Management - The Altimeter Group "Over the last six months, I’ve been working closely with Ray Wang who is well known in the CRM space as an expert. Coupled with my f ... Continue Reading
July 23rd, 2010 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Facebook Lets Publishers Contact "Likers" - All Facebook Facebook recently made a significant announcement that has far reaching implications and may have you thinking twice before hitting that "Like" button on pages across the web ... Continue Reading
July 23rd, 2010 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. How mobile makes traditional marketing more measureable - MobileMarketer “Mobile is being used to make traditional channels such as print, inserts and direct mail more measureable and actionable. When bridging the gap between prin ... Continue Reading
ColoradoBiz Scott Esmond People love a good anecdote. From hieroglyphics to song lyrics to a favorite novel, the well-crafted story is arguably the most effective means of communication to motivate change and pass along history. If an individual can tell a good tale, they have the ability to command the attention of others. Same goes for a business. However, the modern expression of this ancient art is far more complicated than the days of pen and paper. The present digit ... Continue Reading
He is a proud symbol of ESET security software. But he doesn't have a name....yet! Post your suggestions on the wall of the ESET Facebook Fan Page. Check the Sweepstakes tab for more details. If ESET randomly selects your suggestion, you win a brand new Sony VAIO laptop loaded with ESET antivirus software! SWEEPSTAKES RUNS AUGUST 25-28 SO ACT NOW!!! ***(US residents only) Be sure to follow ESET on Twitter for more exclusive giveaways: @ESETPR ... Continue Reading
Your email newsletter provides a great opportunity to act as a “connector” between the various consumer touch points that you maintain. By adding social sharing tools to share content as well as promoting links to connect with your brand on your social network pages within your email newsletters, you empower subscribers to share. It also allows you as a marketer to identify which subscribers are sharing the most. These brand evangelists can then be identified, segmented, and leveraged ... Continue Reading
Want to start building a community on Twitter and Facebook to give customers new ways to connect with your brand? Have an e-mail marketing program? Here’s how Souplantation/Sweet Tomatoes, a Red Door client, executed their foray into social media.
Souplantation knew that a great deal of their customers have created strong bonds on Twitter and Facebook. So it made sense for their brand to be there. Souplantation knew that the majority of people ... Continue ReadingSocial media and social networking have certainly changed the rules to the game when it comes to how brands can communicate with consumers. No need to preach the gospel here. You can read about it in nearly every marketing industry email newsletter. I'd like to place the focus on one industry in particular: the music industry. Both music and social media are topics near and dear to my heart as I work with our clients here at Red Door Interactive to develop social media strategies for the ... Continue Reading