Turn Your Email Newsletter Into A Social Sharing Hub!

Your email newsletter provides a great opportunity to act as a “connector” between the various consumer touch points that you maintain.  By adding social sharing tools to share content as well as promoting links to connect with your brand on your social network pages within your email newsletters, you empower subscribers to share.  It also allows you as a marketer to identify which subscribers are sharing the most.  These brand evangelists can then be identified, segmented, and leveraged ... Continue Reading

Applying an integrated approach to your social media strategy?

Want to start building a community on Twitter and Facebook to give customers new ways to     connect with your brand? Have an e-mail marketing program? Here’s how Souplantation/Sweet Tomatoes, a Red Door client, executed their foray into social media.

Souplantation knew that a great deal of their customers have created strong bonds on Twitter and Facebook. So it made sense for their brand to be there. Souplantation knew that the majority of people ... Continue Reading

Red Door to Host Email Marketing Event in San Diego, Denver

Join Red Door Interactive for Strategic Email Marketing – The Foundation to Online Marketing Success - and learn how to optimize your email marketing campaigns from the experts!  Register now! In 2008, retailers suffered from some of the worst sales and traffic numbers in years. Optimizing your email marketing strategy will play a key role in reversing this trend in 2009 and beyond. When done right, email marketing messages drive more conversions than all other digital m ... Continue Reading

5 Steps To Developing Data Driven Marketing Campaigns

 As marketers we are all looking to reach “nirvana”: target the right person with the right message, at the right time. Its the clear path to driving conversion rates that exceed expectations. The days of blasting promotional messages to all, or at the very least, many are dead and gone. The conversation has changed. We must put ourselves in the customers' shoes and target them individually as best we can through data driven strategies. The data driven marketing concept is no longer a my ... Continue Reading

Marketing Wisdom for 2009 Report

MarketingSherpa has issued its annual “Marketing Wisdom for 2009 – Marketers & Agencies Share Real-Life Stories & Lessons Learned” showcase. Get your copy now: http://www.marketingsherpa.com/Wisdom2009.pdf Topics covered this year include email, search, mobile, optimization, testing, lead gen, direct mail, analytics, advertising, PR and video. Plus three trends surfaced: 1. EMAIL IS NOT DEAD – Personalization and optimization are key 2. BUILD SOC ... Continue Reading

Blue Hornet's Lifecycle Messaging Email Conference '08 Comes to a Close

And, what did we learn?  Well, I, for one, learned about the value of the connections that you make at these things. I love how everyone comes together and gets together.  People come together to put on the event and take care of all the special details that make the experience effective. You had to appreciate details like the little card with the directions on how to get home from a night on the town, the Red Door Martinis (you don't have to appreciate them the morning after), the handy US ... Continue Reading

Customer Lifetime Value Panel @ RDI

On May 6th, Red Door hosted a panel discussion on Customer Lifetime Value that included a number of industry experts.

Red Door Interactive President, Reid Carr started the session with a quick introduction of the panel and the topic at hand. He pointed out that acquisition and conversion strategies often dominate the focus of Web marketers at the expense of retention and extension strategies. This leads to a lost opportunity for engaging with your c

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