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Email Marketing
3 Reasons Why the Summer Should Be a Busy Time for Email Marketers
By Pilar Bower, Senior Email Marketing Strategist Featured in eM+C June brings the end of another school year for many kids and thoughts of carefree and fun times during long, summer days. The learning environment takes a hiatus for a few months. Adults in the "working world" will try and follow suit by leaving work early, hitting the links, or catching some rays at the beach or neighborhood pool. I know many email marketers — myself included — will most certainly take a few ... Continue Reading
3 Things to March Away With From the Madness
Featured on eM+C With the NCAA tournament winding down and the Final Four set, I'm basking in what was a great field of teams all vying for the same thing — a championship. Email marketers can learn something from the last three weeks. The beauty of our profession is that everyone with the right game plan has a shot at generating positive returns. It’s not just limited to the big players. However, getting to the dance is one thing, converting the opportunity is quite another. ... Continue Reading
Click. Industry Insights from Red Door Interactive
September 2, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Audience Targeting Strategies for LinkedIn Ads - Search Engine Watch "The current targeting options within LinkedIn are robust and well-suited to the audience on LinkedIn: they focus on professional affiliations, ... Continue Reading
Click. Industry Insights from Red Door Interactive
August 26, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. How Google+ will succeed and why you’ll use it whether you want to or not - The Next Web "After the initial rush of delighted surprise that G+ didn’t suck, the second wave of journalists have arrived. This group ... Continue Reading
Click. Industry Insights from Red Door
August 5, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Spotify, Spokeo, AOL, Others Sued Over Web Tracking - Epicenter "Website analytics firm KISSmetrics and more than 20 of its customers, including Spotify, AOL’s About.me, Slideshare.net, Spokeo and the news site Gigaom.com ... Continue Reading
Click. Industry Insights from Red Door Interactive
June 24th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Get Satisfaction Gives Customer Service on Facebook an Upgrade - Mashable "Facebook is increasingly becoming a front-facing interaction point for customer service. Users expect to be able to ask questions, send ... Continue Reading
Click. Industry Insights from Red Door Interactive
June 10th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. HOW TO: Start Marketing on SCVNGR - Mashable "What do Neiman Marcus, HP and Buffalo Wild Wings have in common? Not a lot, except that they’ve all created marketing campaigns on SCVNGR. The breadth of industries above ... Continue Reading
Click. Industry Insights from Red Door Interactive
May 20th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Share Of Email Use On Mobile Phones Expands - MediaPost "Mobile still makes up a small proportion of the email audience, but is growing quickly, according to a new study. The proportion of people who access email on mobile phones has nearly ... Continue Reading
Click. Industry Insights from Red Door Interactive
May 13th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Elevate Retail Experience With New Mobile Tech - MediaPost "Over the next five to ten years, emerging mobile technologies will deliver new and unprecedented retail experiences as in-store and online shopping converge. Technologies, including ... Continue Reading
Click. Industry Insights from Red Door Interactive
April 22th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Meet Foursquare's Newest Competitor: Visa - Ad Age Digital "Visa has unveiled a new mobile service for retailers that brings the credit-card giant head-to-head with mobile deals players such as Foursquare, Groupon and, ... Continue Reading
Click. Industry Insights from Red Door Interactive
April 15th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. How to Use Geolocation in Your Marketing Initiatives - Social Media Examiner "It’s easy to see why marketers would be interested in geolocation: You can effectively target customers at the most important point in ... Continue Reading
Click. Industry Insights from Red Door Interactive
April 8th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. LinkedIn's Answer to Facebook's Open Graph - Read Write Web "Professional social network LinkedIn has opened up access to a new developer platform today that should bring LinkedIn content, buttons, Twitter-esque "profile ... Continue Reading
Click. Industry Insights from Red Door Interactive
April 1st, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Convert Your Facebook Profile into a Business or Fan Page - PCWorld "Though it hasn't been formally announced, you can now convert your Facebook profile into a Facebook page--and convert all of your "friends" into "fans." The process is pretty ... Continue Reading
5 Email Subscriber Acquisition Tactics, Part 1
eMarketing & Commerce (eM+C) Pilar Bower Subscriber list growth should be near the top of your email marketing program’s priority list. Here are five online-specific tactics to help you accomplish your acquisition goals and identify opportunities that you may be missing: 1. Enhance your website. Conduct a touchpoint review of your website, documenting the places you currently collect email addresses. Also, identify ... Continue Reading
Click. Industry Insights from Red Door Interactive
March 18th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Google Analytics Unveils A New User Experience - Search Engine Land "Google has just announced a new version of Google Analytics, introducing a completely new user experience. The product got a significant face lift ... Continue Reading
Click. Industry Insights from Red Door Interactive
February 18th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Google: Mobile Next Great Ad Frontier - MediaPost "The next "great frontier in advertising" will put on mobile phones the quality and the creativity of TV ads. Google CEO Eric Schmidt sent that message, among others, ... Continue Reading
Click. Industry Insights from Red Door Interactive
January 7th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Study: Mobile Ad Metrics Still Outpace Online - MediaPost "Mobile advertising continues to perform well compared to online advertising, according to the latest ad effectiveness study from digital marketing research firm InsightExpress. From ... Continue Reading
Red Door, a “Best Place to Work” is Hiring for Several Positions
Red Door is currently looking for talent within several departments. A brief description of each position is below. If you or someone you know would be a good fit, please visit our Careers page for more details and application information. We are committed to being a great place to work, and Red Door Interactive was included as one of Inc. Magaine & Winning Workplace's 2010 Top Small Companies to Work For and in Advertising Age's 2010 Best Places to Work in Marketing ... Continue Reading
Turn Your Email Newsletter Into A Social Sharing Hub!
Your email newsletter provides a great opportunity to act as a “connector” between the various consumer touch points that you maintain. By adding social sharing tools to share content as well as promoting links to connect with your brand on your social network pages within your email newsletters, you empower subscribers to share. It also allows you as a marketer to identify which subscribers are sharing the most. These brand evangelists can then be identified, segmented, and leveraged ... Continue Reading
Applying an integrated approach to your social media strategy?
Want to start building a community on Twitter and Facebook to give customers new ways to connect with your brand? Have an e-mail marketing program? Here’s how Souplantation/Sweet Tomatoes, a Red Door client, executed their foray into social media.
Souplantation knew that a great deal of their customers have created strong bonds on Twitter and Facebook. So it made sense for their brand to be there. Souplantation knew that the majority of ... Continue ReadingTALK TO US
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