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Top Takeaways from Predictive Analytics Innovation Summit
Michele Kiss, Director of Digital Analytics, Red Door Interactive San Diego, February 2012 I work in Digital Analytics. We are a relatively new field (or at least, a relatively new application of analytics) and one where I sometimes feel we don’t leverage enough of what’s been done before. Rather than re-invent the wheel, I headed off to the Predictive Analytics Innovation Summit in San Diego, to learn from a wider variety of industries, and see what they were doing with predictive ... Continue Reading
Don’t Forget About Observable Research
iMedia Mikael Greenlief, Online Media Planner, Red Door Interactive Having been entrenched in some aspect of online and digital marketing since the start of my career, I have heard countless times from clients and colleagues, “show us the numbers,” “show us the analytics,” “show us the stats”. These requests are valid and quite important. The data often help us glean insights upon which we can develop strategies and execute them. However, there is another ... Continue Reading
7 digital marketing tactics that boost offline sales
iMedia John Faris, Online Acquisition Director, Red Door Interactive Digital marketing is influencing offline purchase behavior more than ever. These online strategies will enable you to maximize your brand's role in the decision-making process. It's clear that digital marketing is influencing offline purchase behavior more than ever. In fact, 89 percent of consumers who buy in key retail categories in-store have conducted online research prior ... Continue Reading
Click. Industry Insights from Red Door Interactive
September 9, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Marketers Plan To Increase Social Media Spend - MediaPost "CMOs are planning to increase their spending on social media substantially over the next five years, according to a Duke University survey. The 249 CMOs of ... Continue Reading
Click. Industry Insights from Red Door Interactive
September 2, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Audience Targeting Strategies for LinkedIn Ads - Search Engine Watch "The current targeting options within LinkedIn are robust and well-suited to the audience on LinkedIn: they focus on professional affiliations, ... Continue Reading
Click. Industry Insights from Red Door Interactive
August 26, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. How Google+ will succeed and why you’ll use it whether you want to or not - The Next Web "After the initial rush of delighted surprise that G+ didn’t suck, the second wave of journalists have arrived. This group ... Continue Reading
Click. Industry Insights from Red Door
August 5, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Spotify, Spokeo, AOL, Others Sued Over Web Tracking - Epicenter "Website analytics firm KISSmetrics and more than 20 of its customers, including Spotify, AOL’s About.me, Slideshare.net, Spokeo and the news site Gigaom.com ... Continue Reading
Click. Industry Insights from Red Door Interactive
July 15th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Custom Landing Pages for Your App - ReadWrite Mobile "App.net lets you make customizable landing pages for your mobile application. Using simple templates, your landing page can feature a description, a mockup of a mobile phone with ... Continue Reading
Red Door Interactive lends a hand to CND
- Agency aims to boost content, rich media, online campaigns for global professional nail care leader -
San Diego – June 27, 2011 – Red Door Interactive, a premier strategic Internet Presence Management firm, announced it will partner with CND (Creative Nail Design), the global leader in professional nail beauty and the creator of Shellac “Power Polish,” on various online initiatives. The agency will ... Continue ReadingClick. Industry Insights from Red Door Interactive
June 24th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Get Satisfaction Gives Customer Service on Facebook an Upgrade - Mashable "Facebook is increasingly becoming a front-facing interaction point for customer service. Users expect to be able to ask questions, send ... Continue Reading
Click. Industry Insights from Red Door Interactive
June 10th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. HOW TO: Start Marketing on SCVNGR - Mashable "What do Neiman Marcus, HP and Buffalo Wild Wings have in common? Not a lot, except that they’ve all created marketing campaigns on SCVNGR. The breadth of industries above ... Continue Reading
Click. Industry Insights from Red Door Interactive
May 27th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. More Shoppers Trust the Internet Than TV - AdAge Stat "Shopping is no longer a chore. It's a scavenger hunt where the win is defined as consumers finding deals that feel specially tailored for them or when they feel they've somehow out ... Continue Reading
Click. Industry Insights from Red Door Interactive
May 20th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Share Of Email Use On Mobile Phones Expands - MediaPost "Mobile still makes up a small proportion of the email audience, but is growing quickly, according to a new study. The proportion of people who access email on mobile phones has nearly ... Continue Reading
Click. Industry Insights from Red Door Interactive
May 13th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Elevate Retail Experience With New Mobile Tech - MediaPost "Over the next five to ten years, emerging mobile technologies will deliver new and unprecedented retail experiences as in-store and online shopping converge. Technologies, including ... Continue Reading
Click. Industry Insights from Red Door Interactive
April 29th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. IDEO: Five Companies That Mastered Social Media's Branding Potential - Ad Age Digital "Social networks can breathe new life into old brands by enabling companies to build collaborative relationships with consumers like never before. But what’s ... Continue Reading
Click. Industry Insights from Red Door Interactive
April 22th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Meet Foursquare's Newest Competitor: Visa - Ad Age Digital "Visa has unveiled a new mobile service for retailers that brings the credit-card giant head-to-head with mobile deals players such as Foursquare, Groupon and, ... Continue Reading
Click. Industry Insights from Red Door Interactive
April 15th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. How to Use Geolocation in Your Marketing Initiatives - Social Media Examiner "It’s easy to see why marketers would be interested in geolocation: You can effectively target customers at the most important point in ... Continue Reading
Click. Industry Insights from Red Door Interactive
April 8th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. LinkedIn's Answer to Facebook's Open Graph - Read Write Web "Professional social network LinkedIn has opened up access to a new developer platform today that should bring LinkedIn content, buttons, Twitter-esque "profile ... Continue Reading
Click. Industry Insights from Red Door Interactive
April 1st, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Convert Your Facebook Profile into a Business or Fan Page - PCWorld "Though it hasn't been formally announced, you can now convert your Facebook profile into a Facebook page--and convert all of your "friends" into "fans." The process is pretty ... Continue Reading
Click. Industry Insights from Red Door Interactive
March 25th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Color's Ambitious Photo App Seeks to Reinvent Mobile Social Networking - Mashable "Say hello to Color, a new mobile photo-sharing application with a star-studded list of entrepreneurs and an eye-popping $41 million in funding. Its goal is ... Continue Reading
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