5 Steps To Developing Data Driven Marketing Campaigns

 As marketers we are all looking to reach “nirvana”: target the right person with the right message, at the right time. Its the clear path to driving conversion rates that exceed expectations. The days of blasting promotional messages to all, or at the very least, many are dead and gone. The conversation has changed. We must put ourselves in the customers' shoes and target them individually as best we can through data driven strategies. The data driven marketing concept is no longer ... Continue Reading

Customer Lifetime Value Panel @ RDI

On May 6th, Red Door hosted a panel discussion on Customer Lifetime Value that included a number of industry experts.

Red Door Interactive President, Reid Carr started the session with a quick introduction of the panel and the topic at hand. He pointed out that acquisition and conversion strategies often dominate the focus of Web marketers at the expense of retention and extension strategies. This leads to a lost opportunity for engaging with