Why You Should Never Try Out a New Social Media Tactic On a Client

By Crosby Noricks, Director of Social Media Featured on eM+C There's a standing rule about hosting a dinner party: never cook up a new dish for the occasion. It's best to try it out for yourself first or with close family members before seeing if the concoction will be a hit with others. The same rule should apply with social media initiatives, but I've witnessed several instances where an agency's first usage of a platform was on behalf of a client. While it may not end up a disaster, ... Continue Reading

Red Door Interactive’s experts to present at San Diego American Marketing Association’s “Art of Marketing” Seminar Thursday

- Specialists to lead discussions on optimizing marketing channel mix, storytelling through social media platforms -

Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, will have two experts speak at the San Diego American Marketing Association’s “Art of Marketing” seminar Thursday. Crosby Noricks, Director of Social Media, will present on “Storytelling Through ... Continue Reading

4 Ways To Create Branded Content People Actually Care About

By Crosby Noricks, Director of Social Media Featured on Fast Company We sing the praises of brands that appear to effortlessly lead the social conversation--Tom’s Shoes, Virgin America, Chipotle--while simultaneously hitting "refresh" on our Facebook likes, completely missing the point. The numbers game (fans, followers, traffic, sign-ups, sales) will always fail as long as we fail to connect to what the customer cares about: footwear that makes a difference, a travel experience ... Continue Reading

Channeling Anna Wintour: When Creating Branded Content, Think Like An Editor-In-Chief

Featured on Fast Company Now that everybody's in the media business, smart companies need to know how to make their content stand out. The executive editor of a popular online news site recently uploaded a photo of a poster Instagram that read, “I’ll be interested, if you’ll be interesting.” The photo caption explained that this sentiment echoes her “operating policy.” There you have it--a simple, yet impactful peek into the mind of an editor-in-chief. Nowadays anyone ... Continue Reading

The New Twitter

Anne Buehner Associate Social Media Strategist On Tuesday, Twitter unveiled a complete site redesign and coined it  New Twitter.  Rolling out to users over the next few weeks, changes are intended to create a more interactive and media-rich experience.  Here are some of the changes according to Twitter’s blog: New design – Rather than one stream of tweets on the home page, Twitter will now have two panels; one displays the tweets and the other shows recent ... Continue Reading

Join RDI’s Crosby Noricks at The LavaCon Conference: Manage Your Online Brand
Learn how to save $50 off the early bird pricing!

OK, you’re on Facebook and maybe Twitter. Now what? Join RDI’s Senior Social Media Strategist Crosby Noricks at the LavaCon Conference on Digital Media and Content Strategies, Sept. 29–Oct. 2 in San Diego, CA and learn surefire strategies for landing new clients and customers using social media. Don’t miss Crosby’s session at the conference, “You’re Only as Good as Your Last Tweet” on September 30th at 11:00. Be sure to give Crosby’s session “five stars” when you ... Continue Reading

Come Tweet With Us!

Learn how to develop a Twitter-specific social media strategy from concept, to execution to measurement with Red Door social media strategist, Crosby Noricks. Do you crack jokes that include the words “fail whale?” Find yourself spending Sunday nights tweeting away about the latest episode of #trueblood? It might be a bit embarrassing to admit it to your significant other, or explain it to your CEO, but used correctly, Twitter has some pretty serious benefits for ... Continue Reading