Red Door Interactive to speak at Digital River’s Globalocity Conference Tuesday in Los Angeles

- Agency’s specialists to discuss how personas affect messaging, bottom line at BlueHornet’s Lifecycle Messaging track -

Red Door Interactive, a strategic partner dedicated to ensuring businesses engage their customers wherever they are, announced two of its experts will speak at Digital River’s Globalocity Conference Tuesday, May 15 in Los Angeles. Red Door’s Pilar Bower, Senior Email Marketing Specialist, and Brett Johnson, ... Continue Reading

How personas can help your bottom line

  ColoradoBiz Brett Johnson, Senior Strategist, Red Door Interactive Most companies that are taking even the most basic steps in market research have formulated some sort of segments.  From rudimentary demographic profiles based on ages, incomes and geographic location to complex representative classifications based on algorithms that also include product use and life outlook, segmentation gives sales and marketing teams a blueprint of the customer and helps ... Continue Reading

OpenAPI, The Gateway to the Next Frontier in Online Business

By Brett Johnson Senior Strategist, RDI You may have heard the term “API” once or twice.  An acronym for “Application Programming Interface,” it’s really a fancy way of saying “data access,” and more and more data-laden companies are opening their hard drives to the public.  Although APIs are typically written for programmers and developers, it isn’t difficult to learn how to work with this type of information.   APIs rely on standardized web technologies, ... Continue Reading

Red Door Interactive hires Brett Johnson as Senior Strategist

- Brings more than a decade of developing, executing strategic digital marketing initiatives - San Diego – June 18, 2010 – Red Door Interactive, a premier strategic Internet Presence Management firm, announced that Brett Johnson joined its team as Senior Strategist. He has spearheaded a myriad of digital marketing initiatives for a wide range of companies over the past decade, and will be working in the agency’s Business Planning and Optimization team. “It ... Continue Reading