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The Year of the Analyst
Featured in Colorado Biz By Michele Kiss It's not just about collecting data. The advent of digital brought with it the incredible measurability of the online channel. When coupled with a recession, where every dollar counts and profitability of every move is questioned, data-informed decisions have become critical to many companies. Analytics is not just reserved for companies at the top, but is becoming a cost of successfully doing business. It’s not just about the collection ... Continue Reading
Top Takeaways from Predictive Analytics Innovation Summit
Michele Kiss, Director of Digital Analytics, Red Door Interactive San Diego, February 2012 I work in Digital Analytics. We are a relatively new field (or at least, a relatively new application of analytics) and one where I sometimes feel we don’t leverage enough of what’s been done before. Rather than re-invent the wheel, I headed off to the Predictive Analytics Innovation Summit in San Diego, to learn from a wider variety of industries, and see what they were doing with predictive ... Continue Reading
Don’t Forget About Observable Research
iMedia Mikael Greenlief, Online Media Planner, Red Door Interactive Having been entrenched in some aspect of online and digital marketing since the start of my career, I have heard countless times from clients and colleagues, “show us the numbers,” “show us the analytics,” “show us the stats”. These requests are valid and quite important. The data often help us glean insights upon which we can develop strategies and execute them. However, there is another ... Continue Reading
WAA LA Symposium: Success Stories from West Coast Marketers
For anyone who missed the fantastic WAA LA Symposium, here is everything you wanted to know (and were too ashamed at missing such a fabulous event to ask!) The future of analytics: Jim Sterne’s keynote was a great opening to the day and focused on the possibilities of the future. Here’s how the road to success looks: Data will let us predict the future, and data modeling will let machines help us make better decisions. The future ... Continue Reading
Top 10 Takeaways From ACCELERATE, the Web Analytics Demystified conference
Michele Hinojosa, Director of Digital Analytics, Red Door Interactive I just returned from ACCELERATE, the Web Analytics Demystified FREE conference, in San Francisco. The next ACCELERATE conference will be held in Chicago in April 2012. If you are interested in the digital analytics industry, I seriously recommend going. It was one of the best events I attended all year. Given the event was centered around short, "Top 10 Tip" style ... Continue Reading
Top Learnings from eMetrics NYC 2011
eMetrics was held in New York City for the first time this year, and co-located with a number of other conferences, including Predictive Analytics World, Conversion Conference, Google Analytics’ GAUGE and more. Among some of the takeaways: Big Data: Companies like eBay and Expedia have been dealing with “big data” for some time now, and the volumes continue to grow. In fact, looking back at the data volumes they had just one year ago, eBay now laughs ... Continue Reading
RECAP: Semphonic X-Change Analytics Conference
Livia Gibbons, Digital Analyst, Data Insight & Strategy, Red Door Interactive The 2011 Semphonic X-Change Web Analytics Conference did not follow the traditional style of conferences I’ve attend. It was not a place with 150 people in a room reading a PowerPoint. Instead the annual X-Change Conference utilizes a small group (10-15ppl) “huddle” format which allows participants to engage in open discussions, debates and collaborative problem ... Continue Reading
KeystoneATX: Privacy and Personalisation and Data, Oh My!
Michele Hinojosa, Director of Digital Analytics, Red Door Interactive I had the pleasure of participating in Keystone Solution’s first ever Speaker Series in Austin TX this week, and wanted to share a few takeaways from the day. The focus of the event was on privacy, or, more specifically, how we can create relevant experiences for users without stalking. It was a great opportunity to hear different ... Continue Reading
Click. Industry Insights from Red Door Interactive
September 2, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Audience Targeting Strategies for LinkedIn Ads - Search Engine Watch "The current targeting options within LinkedIn are robust and well-suited to the audience on LinkedIn: they focus on professional affiliations, ... Continue Reading
Getting into Twitter for Digital Analytics
Michele Hinojosa, Director of Digital Analytics, Red Door Interactive Perhaps you’ve been working in digital measurement for a few years, or maybe you’re new. You keep hearing about Twitter and wondering whether you should jump on the bandwagon. Well, you’ve come to the right place. Why should I join Twitter? To learn: Step outside the sandbox of your own company, your own analytics solution, and your own challenges. Your eyes will be opened and you’ll start thinking ... Continue Reading
Analyzing the Impact of the Digital Fold
ClickTale Michele Hinojosa, Director of Digital Analytics, Red Door Interactive In the traditional world, we talk about the importance of being “above the fold”: appearing in the top half of the front page of a newspaper. However, on the web the picture is a little murkier. Website visitors will use different screen resolutions, browsers, window sizes and toolbars, essentially leading to a different “fold” line for every user. Add in ... Continue Reading
Web Analytics Association Boston Symposium: An Overview
On Monday 5/23 the Web Analytics Association held a fantastic event in Boston on “The Evolution of Analytics: From Site to Social to Mobile to Predictive”. The event consisted of a keynote from Tom Davenport (author of Competing on Analytics), a discussion of customer intelligence from Forrester’s Suresh Vittal and three panels of industry experts dealing with Mobile, Social and Entrepreneurship. Detailed here is an overview of the topics discussed and the key take home points ... Continue Reading
Click. Industry Insights from Red Door Interactive
May 27th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. More Shoppers Trust the Internet Than TV - AdAge Stat "Shopping is no longer a chore. It's a scavenger hunt where the win is defined as consumers finding deals that feel specially tailored for them or when they feel they've somehow out ... Continue Reading
RECAP: Digital Measurement Speaker Series
Keystone Solutions Rudi Shumpert, Sr. Director – Technology Solutions Group This week I was fortunate enough to get to participate in not one, but two panels on Digital Measurement with Red Door Interactive in San Diego and Denver. It is always great to get a chance to meet with and talk to others in this industry about the challenges that we face and how others are handling these challenges. Both events drew a diverse crowd from all levels of experience ... Continue Reading
Click. Industry Insights from Red Door Interactive
April 1st, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Convert Your Facebook Profile into a Business or Fan Page - PCWorld "Though it hasn't been formally announced, you can now convert your Facebook profile into a Facebook page--and convert all of your "friends" into "fans." The process is pretty ... Continue Reading
Michele Hinojosa wins Web Analytics Rising Star award
- Red Door Interactive expert recognized by Web Analytics Association as industry leader -
SAN DIEGO – March 24th, 2011 – Red Door Interactive, a premier strategic Internet Presence Management firm, announced that Michele Hinojosa received the Web Analytics Association (WAA) Rising Star award for her insights, contributions and guidance on analytics. With nearly five years of industry experience, ... Continue ReadingClick. Industry Insights from Red Door Interactive
March 18th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Google Analytics Unveils A New User Experience - Search Engine Land "Google has just announced a new version of Google Analytics, introducing a completely new user experience. The product got a significant face lift ... Continue Reading
Michele Hinojosa: Awarded Web Analytics Rising Star by WAA
2011 Awards for Excellence Winners Revealed at WAA Gala Press Release Source: Web Analytics Association On Wednesday March 16, 2011, 10:11 am EDT WAKEFIELD, MA--(Marketwire - 03/16/11) - On March 15th at the WAA (Web Analytics Association) Spring Awards Gala in San Francisco, CA, the WAA revealed the winners for their inaugural WAA Awards for Excellence. The gala was held in conjunction with the eMetrics Marketing Optimization Summit, the official conference of the WAA, and the awards ... Continue Reading
Social Media Analytics: Moving From Engagement to Measurement
The Colorado Review Michele Hinojosa, Red Door Interactive It’s no mystery that social media has been the new buzzword of the past few years. However, companies are quickly moving from “Gee, we really should be doing social” to “Now, how do we measure it?” There are a number of ways a company can begin measuring their social media efforts and those include: 1. Measuring the effect of social media efforts within the network itself 2. Tracking social media ... Continue Reading
Click. Industry Insights from Red Door Interactive
January 28th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Early Morning Email Readers Use Mobile - MediaPost "Based on a composite cross sampling of 155.3 million emails sent across 12 industry segments in the 4th quarter of 2010, a new Knotice study finds that 13.36% of emails are opened by a ... Continue Reading
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