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Click. Industry Insights from Red Door Interactive
September 2, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Audience Targeting Strategies for LinkedIn Ads - Search Engine Watch "The current targeting options within LinkedIn are robust and well-suited to the audience on LinkedIn: they focus on professional affiliations, ... Continue Reading
Click. Industry Insights from Red Door
July 29, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Google Launches Hotel Search Tool With Room Price Data - Mashable "Hotel Finder, an experimental search tool, enables users to define key lodging preferences in hopes of finding the perfect hotel for their travel needs.Users ... Continue Reading
Click. Industry Insights from Red Door Interactive
July 22, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. How Google+ will Transform Search and Search Marketing - Read Write Mobile "App.net lets you make customizable landing pages for your mobile application. Using simple templates, your landing page can feature a description, ... Continue Reading
Click. Industry Insights from Red Door Interactive
July 15th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Custom Landing Pages for Your App - ReadWrite Mobile "App.net lets you make customizable landing pages for your mobile application. Using simple templates, your landing page can feature a description, a mockup of a mobile phone with ... Continue Reading
Click. Industry Insights from Red Door Interactive
June 24th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. Get Satisfaction Gives Customer Service on Facebook an Upgrade - Mashable "Facebook is increasingly becoming a front-facing interaction point for customer service. Users expect to be able to ask questions, send ... Continue Reading
Click. Industry Insights from Red Door Interactive
February 4th, 2011 - Welcome to another RDI Click! post. Click! is a weekly collection of digital news highlights from Red Door’s most inquiring minds. Click, enjoy and learn. We’ve done the hard work for you. How Much Does A Facebook Fan Cost? $1.07 - Wall Street Journal "Money can buy you friends on Facebook, if you're a marketer. But the price is going up. A whitepaper by social marketing and analytics firm Webtrends, which studied 11,000 ... Continue Reading
The art of melding traditional and new media
Advertising and Marketing Review Scott Esmond There are a lot of new media channels gaining attention right now such as mobile, blogs, social media, location-based social networks and others. Recently, Amazon announced they sold more than $1 billion worth of products through mobile phones and other devices, so it’s easy to understand why there’s so much excitement around it. Companies are continuing to get motivated about the endless possibilities that such media ... Continue Reading
Social Media Infiltrates the Traditional Agency
Traditional media has been shaken to the core by an exodus to the web in the past few years. Some attribute the changes to the economy, while others point to growth in broadband and the general availability of information on the internet. This paradigm shift is most certainly an amalgamation of several factors, including perception of ad efficacy in various channels. Newspaper readership has dwindled and a sad few have closed their doors completely. Subscriptions were down, but worse, ... Continue Reading
Marketing Wisdom for 2009 Report
MarketingSherpa has issued its annual “Marketing Wisdom for 2009 – Marketers & Agencies Share Real-Life Stories & Lessons Learned” showcase. Get your copy now: http://www.marketingsherpa.com/Wisdom2009.pdf Topics covered this year include email, search, mobile, optimization, testing, lead gen, direct mail, analytics, advertising, PR and video. Plus three trends surfaced: 1. EMAIL IS NOT DEAD – Personalization and optimization are key 2. BUILD ... Continue Reading
Who’s going to win the Super Bowl advertising game?
How to have fun in a mediocre matchup Want to create your own fun on Sunday and be able to tell folks on Monday who the real winner is? Get online and check out who’s winning and who’s fumbling in the advertising game. A clydesdale kicking another football? Yawn. A talking gecko? Eh. A wardrobe failure to sell a domain registrar? Even that’s a little tired…. Yes, advertisers are pouring up to $3 million into :30 spots despite a sour economy and a less than riveting ... Continue Reading
When it’s okay to break the rules.
Recently, my six-year old daughter was looking over my shoulder as I was writing some ad copy. She then said, “Hey Mom, you can’t start a sentence with and.” “Well, Gina,” I said, rather at a loss for words, wondering how does she know this, “I’m writing Web copy. It’s okay to break the rules.” My apologies to Gina’s first-grade teacher Mrs. Willis, I am one of those responsible for the decline of the English language. But as a copywriter, I’m not writing ... Continue Reading
Key takeaways from WebbyConnect
After 3 days in beautiful Dana Point, conversing with some very interesting people and attending panels focused on topics from green marketing to the dark arts of the internet, I am feeling refreshed, inspired and excited to be apart of this evolving industry. The WebbyConnect summit brings diverse individuals from various interactive fields together. Speakers are chosen to share their stories and answer questions about current internet trends in online media. Here are the key takeaways: 1. ... Continue Reading
Bill Gates Shakes His @ss
So, we have the first results of Microsoft and Crispin Porter + Bogusky's $300,000,000 attempt to make Microsoft hip and cool in response to the rather unflattering image portrayed in Apple and TBWA Chiat Day's wildly popular Mac vs. PC campaign.
The results? Well, there's an appearance by Jerry Seinfield, and a rather laid back Bill Gates, churros, a cheap shoe store, and some mention of the product. The spot ends the camera on Bill Gates shaking it.
The ... Continue Reading
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