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What the Mobile Evangelist said.
A couple of months ago, Brandon Zelasko gave a mighty fine Brown Bagger seminar on everything mobile. In case you missed it, these are his inspired words. (Hurry, post before it becomes outdated.) 50% of the world’s population has a mobile device. Only 10% of the world’s population has Internet. So what do you think is the best way to reach the most people? Hey wanna go mobile? In the old days, it was pretty easy to reach your consumer. If you ran an ad on one of the ... Continue Reading
When it’s okay to break the rules.
Recently, my six-year old daughter was looking over my shoulder as I was writing some ad copy. She then said, “Hey Mom, you can’t start a sentence with and.” “Well, Gina,” I said, rather at a loss for words, wondering how does she know this, “I’m writing Web copy. It’s okay to break the rules.” My apologies to Gina’s first-grade teacher Mrs. Willis, I am one of those responsible for the decline of the English language. But as a copywriter, I’m not writing to please ... Continue Reading
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