Pets running free everywhere.
Cricket Communications developed a broadcast campaign featuring pets escaping, inviting customers to “free yourself from hassles and contracts.” The online component of this campaign, which included MySpace pages, YouTube videos and other promotions, culminated with a viral video contest at FreedomTales.com. Customers were invited to send in videos of their pets escaping and vote. Winning pets would star in a future Cricket TV commercial. The contest was promoted through viral techniques and banner ads in select locations. See the site. See the online campaign.
Social Media
