The one. The only. The original.
The only way consumers can buy SkinMedica products is through an authorized physician. Yet, there are online entities out there, selling SkinMedica products. Therefore, it is very important that the official SkinMedica web site appears at the top of search engine lists. Precise key words were bought, as consumers were often looking for therapies for specific skin conditions. The SkinMedica site was also optimized for search engine optimization with key word rich urls. Persistent URLs (PURLs) were also contributing factors, allowing the site to change technologies without losing search engine optimization.
Search Engine Optimization
