Story telling in the digital age

Story telling. It’s been around since man painted pictures on the walls of his caves and spend the night huddled around the campfire for warmth. (Wearing fur, mind you, long in the days before PETA). But story telling is still valid today in our multi-channel world. It adds strength and authenticity to a brand. (But be truthful, because these days you can’t erase your footsteps in the Google-sands of time.)