How to Get Digital, PR, and Traditional Marketing to Play Nicely Together

Point-Counterpoint: Red Door hosts an interactive discussion on the promises and realities of integrated marketing.

Experience the ideologies of notable industry leaders Joe Hodas, SVP Brand Communications at Vladimir Jones, Dirk Shaw, SVP Digital Influence at Ogilvy Public Relations Worldwide and Reid Carr, CEO of Red Door Interactive. These agencies collectively represent an interesting cross section of brands including Cricket Wireless, Ford, Cisco, Intel, Unilever and Marriott and Overstock.com.

Join our panelists as we debate how complementary philosophies can lead to innovation and immersive brand experiences that integrate traditional and digital communications to the benefit of your customers and your business. Where not long ago integrated marketing simply meant the addition of digital, we’re now witnessing an integration revolution with the growth of social media, multichannel access and personalization. Join us for a synergistic and informative session that could very well provide the creative and tangible strategies that make marketing in this revolution more fun than ever.

Topics include:

  • How is the iAd reshaping advertising?
  • The digitization of traditional: Outdoor now has a power outlet. Print gets the iPad.
  • Tactics for augmenting traditional with digital (and vice versa).
  • Multichannel engagement: Can’t you see I’m on the phone/computer/ TV.
  • Social media: Changing goals from sales to relationships.
  • Mobile devices: Is the holy grail of integrated marketing communications sitting in the palm of our hand?
  • Measurement and ROI: Taking metrics beyond hits and eyeballs.
  • How to get your marketing partners working together on your behalf.

Who Should Attend:

Marketing execs, CMOs, Marketing and Brand Managers, and Information Technology professionals for national consumer brands and retailers.

Denver

Social Media

Fuel Café (Located at Taxi)
3455 Ringsby Court #105
Denver, CO 80216
map
Thursday, July 29th, 2010
8:30 – 9:00 AM Registration, Breakfast & Networking
9:00 – 10:00 AM Presentation & Questions
10:00 – 10:30 AM Networking
Moderator:
Andrea Ehresman, Senior Marketing Manager, The Coca-Cola Company
Panelists:
Dirk Shaw, SVP Digital Influence, Ogilvy Public Relations Worldwide
Joe Hodas, SVP Brand Communications, Vladimir Jones
Reid Carr, CEO, Red Door Interactive
Cost:
$49
Parking free. Continental breakfast will be served.

* We will no longer be accepting walk-ins, so remember to register before the event.