Souplantation & Sweet Tomatoes Site Redesign Embraces Social Media

Red Door Interactive initiative designed to provide additional engagement for guests

Red Door Interactive, a premier strategic Internet Presence Management firm, launched the newest website for Garden Fresh Restaurant Corp’s Souplantation and Sweet Tomatoes brands that fully embraces social media.

The popular restaurant chain aims to enhance its online guest engagement capabilities into its primary Internet property while furthering the reach and interactivity of its Facebook and Twitter pages.

“We’ve seen great success by being an active participant in social media in terms of increased brand loyalty, customer feedback and store traffic,” said Jill Trecker, Manager of Guest Experience Loyalty for Garden Fresh Corporation. “Embracing it even more by making it a key component of our main website not only puts us in greater immediate touch with our customers, but also places us in a forward-looking position when compared to other restaurant chains.”

Among the new social media features of the main site are:

• Facebook Fan Box – Visitors to the Souplantation/Sweet Tomatoes site can see the latest postings by Garden Fresh on this renowned social media site about the activities at their stores without leaving the main Web page.
• Twitter Stream – Guests can also check out the comments, feedback and ideas by followers of the restaurant chain’s Twitter account in real time without logging on to the micro-blogging service.
• “Share This” Content Function – Visitors can share various content on their MySpace, Facebook, Twitter, Digg, StumbleUpon and other social sites in one click, making the Souplantation & Sweet Tomatoes site truly a grass-roots communication tool for guests.
• “Fresh Ideas” Blog – Visitors can read and comment on weekly postings by the restaurant chain on all things Souplantation &Sweet Tomatoes related, as well as non-brand content that guests expressed an interest in hearing – such as healthy eating habits, fun family activities and favorite recipes.

“The old adage is true; people buy from people they know and like. Social media is an online vehicle that offers organizations the opportunity to engage with customers on a one-on-one level,” said Crosby Noricks, Social Media Strategist for Red Door Interactive. “Souplantation & Sweet Tomatoes has been in the forefront of this trend, and as a result has seen direct and significant awareness and revenue benefits from it. Integrating these components in their main site is the logical next step.”

Other new features of the website include the ability for guests to customize the website to display content relevant to the location they visit most frequently; a Sprouts Only page, giving kids the opportunity to play games and download activity and coloring sheets; as well as purchase multiple gift cards to send to different locations in one online transaction.

About Red Door Interactive

Headquartered in San Diego, Red Door Interactive Inc. manages clients’ online presence by analyzing their unique challenges, advising them on Internet-based solutions and implementing strategies to help them along their path toward e-business. Clients include Rubio’s, Souplantation & Sweet Tomatoes Restaurants, eSet, Cricket Communications, and California Avocado Commission. Find out more about Red Door Interactive at http://www.reddoor.biz

Media Contact:

David Oates
Stalwart Communications
david@stalwartcom.com
858.750.5560