Social media: You’re going to start seeing ads on Twitter

San Diego News Network
Reid Carr

Twitter finally announced its new ad model which is the beginning of more to come. It will likely change how you and your stakeholders use Twitter in the coming years.

First, you will begin to see promoted tweets where brands bid to have their tweets highlighted above others in search results on Twitter.

After that, we expect to see other advertising opportunities available to marketers.

For now, only some of the most savvy and forward-thinking established social media mavens such as Starbucks and Virgin America have been given the opportunity to use Twitter’s promoted tweets system.

They get the profound opportunity to test the system and help work out the kinks.

Twitter assures us, the users, that it will utilize a resonance system similar to that of Google to ensure that the tweets they display to users will only be relevant. And, if they’re not, they will yank them.

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Tags: ad, san diego news network, Twitter