Smartphones make mobile marketing essential

San Diego News Network
Joseph Pena

With Apple’s 4G iPhone and a second-gen Android on deck, smartphone sales are expected to grow. That means location-based brand marketing on mobile devices will become essential.

Smartphone features are changing the ways brands market and they could change consumer habits the way the Internet did in the late 1990s, panelists at a Red Door Interactive roundtable said Tuesday.

“The majority of communication and content consumption is going to move to mobile,” said panelist Jeff Montgomery, the chief revenue officer for Placecast, a location-based mobile marketing firm. “Mobile marketing messages need to be relevant, though — they have to reach you when you need them and where you need them.”

Full Story >>

Tags: mobile marketing, smart phones, Speaker Series