Simple fixes for floundering websites

iMedia Connection
Linda Eskin

A good user experience is the same as good customer service. It’s fundamental to the success of your business. You need to ensure your site is treating your customers well, just as you would expect of any other representative of the company. In this article, we’ll consider several ways to uncover problems that your site visitors encounter, as well as approaches to fixing these issues.

I recently told a friend about some ideas I heard during a brief website design seminar. He commented that it seemed like really elementary stuff. Indeed, it was. But the elementary stuff needs restating from time to time. It’s important to address basic issues before getting carried away playing with slick new features or major redesigns. The fact of the matter is that many sites don’t have the basics down — and it could be costing them business.

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