Seven rules to build your internet presence

ColoradoBiz
Scott Esmond

People love a good anecdote. From hieroglyphics to song lyrics to a favorite novel, the well-crafted story is arguably the most effective means of communication to motivate change and pass along history. If an individual can tell a good tale, they have the ability to command the attention of others. Same goes for a business.

However, the modern expression of this ancient art is far more complicated than the days of pen and paper. The present digital age means individuals can Tweet, Skype, blog, Facebook and IM at any moment of the day from almost any platform. In a marketplace filled with competing and often confusing messages from companies and products, one of the only remaining ways to truly stand out is through one cohesive voice.

At Red Door Interactive we’ve found that a cohesive content strategy is an effective tool to facilitate and simplify storytelling on the web. It’s the delivery of fresh and relevant information to a specific group so they can be actionable. In today’s world, content covers everything from a press release to video to a website; essentially anything you can produce that’s consumed. The practice, previously reserved for web designers and usability testers, is fairly novel and gaining momentum among marketers and mainstream business because it’s just that efficient and targeted.

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Tags: Facebook, internet presence, red door interactive, Scott Esmond