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Come find out from SEO guru Paul Bruemmer, one of the leading SEO analysts in the country. You'll also gain valuable insights from guest speakers like Geoff Atkinson of Overstock.com, Melanie Mitchell of AOL.com, and Seth Greenberg of Intuit.
Paul and the Red Door Interactive Team will reveal the innovative Red Door Diagnostic Audit, a step-by-step process you can use to improve your SEO. The diagnostic audit is the first step towards optimizing your site and is rarely documented and disclosed by agencies.
After this course is over, you'll know how to:
- Conduct an in-house Diagnostic Audit on your site
- Identify and understand SEO obstacles
- Optimize technical and editorial factors hindering site rankings and search marketing
You'll walk away with a Diagnostic Audit workbook that will be an invaluable resource when you conduct your own Diagnostic Audit efforts.
This event is for executives and senior managers on both the technical and marketing sides who wish to improve their knowledge in natural search marketing.
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Paul Bruemmer
Director of Search Marketing – Red Door Interactive
As one of the top professionals in the industry, Paul leads search efforts at Red Door Interactive, recently ranked as one of the top 20 SEO firms in the nation by Advertising Age. Paul has also headed SEO efforts for clients like Lexis-Nexis and NASDAQ. He is a well-known industry columnist, having written articles for ClickZ, iMediaConnection, Search Engine Guide, Pandia, and MarketingProfs.
Geoff Atkinson
Marketing Chief of Staff – Overstock.com
Recently named one of the top 40 under 40 by Advertising Age, Geoff will discuss tactical SEO integration within an exisiting non-compliant infrastructure.
Melanie Mitchell
Vice President, SEO/SEM – AOL.com
Melanie will reveal her top down strategy for implementing SEO and SEM within AOL's diverse business units.
Seth Greenberg
Director, Online Advertising and Internet Media – Intuit
Seth will share tips on how to recruit and manage an in-house SEO/SEM team.
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