Competitive Research
Utilizing our search marketing competitive information with client online competitors, We set-up documentation to execute, and maintain paid search advertising campaigns in Google, Yahoo!, and MSN to engage search engine users, acquire traffic, increase digital brand awareness, brand affinity, and/or intent to buy product or protect brand reputation. This documentation includes a list of keywords, ad copy and destination landing page/s to be delivered to the client for review and approval. Upon approval we proceed to the implementation phase.
Learn more about Red Door search engine marketing reporting.
Search Media Planning includes:
- Research and develop keyword list with (1) round of revision. RDI will expand on the non-brand keyword research performed in a Search Marketing and Measurement Report and recommend a list of additional keywords to include brand-related terms and top selling products. The keyword list will be analyzed for relevance and traffic inventory.
- Write ad copy titles and descriptions for Google AdWords, Yahoo! Search Marketing, and MSN AdCenter accounts with (1) round of revision.
- Identify appropriate landing page/s.
- Develop SEM plan with one (1) round of review. Signed approval required to move to the implementation phase.
Search Media Costs & Campaign Management includes:
Placement of ads on Google, Yahoo!, and MSN. RDI will purchase the search media with these search engine network, manage all vendor relations and provide campaign reporting throughout the entire campaign.
Search Media Buying/Vendor Management
- Purchase search media and manage all vendor relations to ensure correct placement and delivery of ad files.
- Review campaign on a weekly basis to evaluate and optimize bids.
- Management and monitoring of the paid search ad campaigns.
- Provide all project coordination, deliverables tracking and issue resolution services.
- Create web analytics campaign codes to track each ad placement.
- Monthly reporting.
