Save the Date: May Speaker Series on “Local Marketing for Larger Brands” is Opening for Registration Soon!

Major changes in localization of search results, explosive growth of location-based social networks and location-aware smart phones have each changed the way customers find, interact and relate to brands. You guessed it. Your national brand is going local.

Need some convincing?

• Local Mobile: Gartner Reports Mobile to Outpace Desktop Web by 2013
• Local Social: Pepsi To Intro Geo-Based Loyalty Program
• Local Search: 37% of Customers Who Searched for a Local Business in ’09 Ended Up Visiting the Store in Person 

In this panel discussion, marketing experts will discuss how you can leverage local search, social and mobile marketing to grow local communities, drive in-store and online traffic, and build greater exposure for business success. 

Topics will include

• How and what larger brands should communicate locally
• Optimizing map listings in Google Local Business Center and beyond
• How to capitalize on GPS/mapping enabled phones
• Leveraging Geo-targeting and real-time messaging
• Protecting your brand reputation in local business reviews
• Measuring the results of local marketing
• Expectations for the future of local SEO, mobile and location-based social networks 

Save the Date: Tuesday, May 25th

Time: 8:30-10:30 am

Where: Fuel Café (Denver) / Diamond View Tower (San Diego)

Who Should Attend: Marketing execs, CMOs, Marketing and Brand Managers, and Information Technology professionals for national consumer brands and retailers (content will not be applicable to individual, local retailers)

Cost: $35.00

Additional details and registration will be available soon. We look forward to seeing you!

Tags: Speaker Series