Register now!
The next Speaker Series Event is July 27th in SD and July 29th in Denver

 

Point-Counterpoint: Red Door hosts an interactive discussion on the promises and realities of integrated marketing.

Experience the ideologies of notable industry leaders Tom Sullivan, CEO of Vitro, David Oates, President of Stalwart Communications, Joe Hodas, SVP Brand Communications at Vladimir, Dirk Shaw, SVP Digital Influence at Ogilvy Public Relations Worldwide and Reid Carr, CEO of Red Door Interactive. These agencies collectively represent an interesting cross section of brands including Asics, Cobra Golf, Certona, Cricket Wireless, Ford, Cisco, Intel, Unilever and Marriott and Overstock.com.

Join our panelists as we debate how complementary philosophies can lead to innovation and immersive brand experiences that integrate traditional and digital communications to the benefit of your customers and your business. Where not long ago integrated marketing simply meant the addition of digital, we’re now witnessing an integration revolution with the growth of social media, multichannel access and personalization.  Join us for a synergistic and informative session that could very well provide the creative and tangible strategies that make marketing in this revolution more fun than ever.

Topics include:

• How is the iAd reshaping advertising?
• The digitization of traditional:  Outdoor now has a power outlet.  Print gets the iPad.
• Tactics for augmenting traditional with digital (and vice versa).
• Multichannel engagement: Can’t you see I’m on the phone/computer/ TV.
• Social media: Changing goals from sales to relationships.
• Mobile devices: Is the holy grail of integrated marketing communications sitting in the palm of our hand?
• Measurement and ROI: Taking metrics beyond hits and eyeballs.
• How to get your marketing partners working together on your behalf.

SAN DIEGO Panelists:

• David Oates, President, Stalwart Communications
• Reid Carr, CEO, Red Door Interactive
• Tom Sullivan, CEO, Vitro

DENVER Panelists:

• Dirk Shaw, SVP Digital Influence, Ogilvy Public Relations Worldwide
• Joe Hodas, SVP Brand Communications, Vladimir Jones
• Reid Carr, CEO, Red Door Interactive

EVENT DETAILS

The San Diego event will be held on Tuesday, July 27^th  in our beautiful space on the 15th floor of Diamond View Tower; and the Denver event will be held on Thursday, July 29^th at the hip and funky Fuel Café at TAXI.

8:30 – 9:00 AM Registration, Breakfast & Networking
9:00 – 10:00 AM Presentation & Questions
10:00 – 10:30 AM Networking

Cost: $49
SD: Parking validation included for those who park at the Padres Parkade.
Denver: Parking Free

*We will no longer be accepting walk-ins, so remember to register before the event.

If you have any questions about the Speaker Series, please contact:
Erika Werner, San Diego event: ewerner@reddoor.biz
Scott Esmond, Denver event: sesmond@reddoor.biz

Tags: digital, event, intergrated marketing, pr, red door interactive, Speaker Series, traditional marketing