Red Door CEO Featured as Internet Marketing Expert in INC, Biz San Diego

Reid Carr has been busy sharing his expert advice both locally and nationally. In his recent contribution to the INC Magazine article, “Improving Your Sense of Site – Your web analytics report is filled with clues on how to boost sales,” Reid is credited with the following:

…But for an online store or an informational company site, it’s not that simple, says Reid Carr, whose clients include Overstock.com and Intuit (NASDAQ:INTU). Given the site’s bounce rate, which shows that nearly a third of all visitors leave after only one page view, Carr expected an average number of page views of six or fewer. The fact that the average is 7.75 “suggests that people can’t find what they’re looking for,” he says.

To figure out how to simplify and improve the site’s navigation, Carr recommends that the company engage in “A/B testing,” whereby it serves test pages to a sample group and tracks how they perform in comparison with the current site, to see what tweaks reduce the page-count totals.

Red Door routinely excecutes mutlivariate (A/B) testing for clients like Cricket.

In addition, Reid was recently profiled in local San Diego business publication, Biz San Diego as the “Entrepreneur of the Week,” discussing Red Door and the secrets to a successful marketing campaign online.

For more of the latest and greatest of Reid and the Red Door employees, visit the In The News section of our site!

Tags: Red Door Press