Quiksilver taps Red Door Interactive for girl’s apparel, accessories line launch

- Agency to develop, executive comprehensive Internet Presence Management strategy to drive awareness, traffic both online, offline -

SAN DIEGO – December 20, 2010 – Red Door Interactive, a premier strategic Internet Presence Management firm, announced today that leading fashion and action sports brand Quiksilver selected the agency to help launch its new line of girl’s apparel and accessories.

Red Door will develop and execute a comprehensive Internet Presence strategy to drive awareness and traffic to its flagship stores and niche retailers by individuals who will engage with the brand.

“We’ve got deep domain expertise in marketing fashion and specialty clothing items that attract, convert, retain and engage customers in meaningful, lasting and personal ways,” said Reid Carr, president of Red Door Interactive. “Quiksilver is a household name with large segments of the action-oriented youth market, and we’re very excited for the potential to do the same with this new product line.” 

Quiksilver, Inc. (NYSE:ZQK) is the world’s leading outdoor sports lifestyle company that designs, produces and distributes a diversified mix of branded apparel, footwear, accessories, snowboards and related products. The company’s offerings represent a casual lifestyle for young-minded people that connect with its board riding culture and heritage. Quiksilver’s products are sold in over 90 countries in a wide range of distribution, including surf shops, skate shops, snow shops, and other company-owned retail stores as well as other specialty stores and select department stores.

The new Quiksilver line was designed to appeal to the 19 year-old girl with a coastal mindset and independent spirit. Built on a classic, understated aesthetic with great washes and quality fabrics, finishing and fit, this line will appeal to a girl with a superior taste level. The surfing spirit will be built into every garment, giving it an authentic edge. Priced in the mid-tier range of the juniors market at $24-$88, the new line will be available at select surf specialty retailers, Quiksilver flagship stores and online retailers and will complement the popular Quiksilver Women’s collection.

“Developing this new line of clothing for younger girls has been in the works for some time, and it’s important that we bring in partners who understand the market and how best to communicate with this audience in such a way that will drive interest,” said Kenna Florie, Vice President of Sales and Marketing for Quiksilver Women’s line. “We’ve found that partner in Red Door.”

About Red Door Interactive, Inc.
Headquartered in San Diego, Red Door Interactive, Inc. manages clients’ online presence by analyzing their unique challenges, advising them on Internet-based solutions and implementing strategies to help them profit from their Web initiatives. Clients include Overstock.com, Cricket Communications, PETCO, Rubio’s Fresh Mexican Grill, Charlotte Russe and Souplantation & Sweet Tomatoes Restaurants. Find out more about Red Door Interactive at http://www.reddoor.biz.

Tags: Clients, new client, quikcilver agency, quiksilver, red door agency, red door clients, red door interactive