Providing Consistent Value, The Name of the Game

Regardless of economic conditions, this simple constant must remain the same for a long-term viable business: provide consistent value to your customer. In reading articles lately about what service providers are doing to survive this storm. The shift, I hear, is to something that companies should have been practicing all along: proving their value. Now they have to put a little skin in the game to make their customers and prospects believe it to “survive” and maintain those relationships. Unfortunately, companies who are making these reactive changes will return to normal once the tides rise (soon, please) back to their previous practice of charging their standard, higher rates with obscured results and empty promises.

I am proud of our compensation structure, which has always been performance-oriented and our results, bad or good, have always been transparent to our clients. That is why we continue to grow and thrive through these economic times, with long-standing clients (with several over five years which is not too shabby for a seven year old company) increasing their dedication to their improving Web presence by increasing budgets and allowing us to deliver results.

At the end of the day, by being transparent, we illustrate what works and what doesn’t in the same breath. While not everything “works” execution by execution, at least we learn and improve each day. By doing so, we reward risk for both us and our clients as well as provide a consistent positive net on our services. Our clients make more money each year they work with us which both weathers storms and rises with tides by being organic, adaptable and fluid as a true partner is.

Tags: business, compensation, economy, partnership, reward, risk, transparent