From a a href=”http://cbs.marketwatch.com”CBS Marketwatch/a Report:
br /p class=”snip”GOOD WEB DESIGN LEADS TO MORE TEST DRIVESbrbrA well-designed manufacturer Web site can be integral in motivating automotive shoppers to visit dealer showrooms for a test drive, according to research by J.D. Power and Associates. The study found that 42 percent of respondents who rate a manufacturer’s Web site as “outstanding” indicate they are more likely to visit a showroom for a test drive than they were prior to visiting the site. Web sites, combining sight, sound and motion, are more useful than traditional brochures, according to 90 percent of respondents. a href=”http://www.mercedes-benz.com/e/default.htm”Mercedes-Benz/a, which ranked sixth in 2001, ranked highest in the study. Other top automakers’ sites were those from a href=”http://www.kia.com/”Kia/a, a href=”http://www.miniusa.com/crm/mini_entrance.jsp”BMW’s Mini/a, a href=”http://www.saturnbp.com/”Saturn/a (GM), and a href=”http://www.suzuki.com/”Suzuki/a./p
br /