ONLINE AD SPENDING EXPECTED TO RISE

Adweek IQ Daily Brief, Jan. 15, 2003

Internet ad spending is expected to rise more than 7 percent in 2003, according to a full-year forecast from CMR/TNS Media Intelligence.

Overall ad spending is expected to increase 3.3 percent in 2003 to $117.5 billion, according to CMR. “The spending growth seen in the last half of 2002 was clear evidence of a market rebound, and we believe the current economic upturn, while not robust will continue to be reflected in the modest growth of advertising,” said Steven J. Fredericks, president and chief operating officer of CMR/TNS Media Intelligence.