According to study results released Jan 2002 by The Maloney Group, chances are most journalists are unhappy with the company’s online press center.
The Group examined 125 online newsrooms of Fortune 500 companies for more than 80 Best Practices criteria. The results were dismal.
Here are the criteria that matter:
1. Site Loading Speed
2. Ease of Navigation from Home Page
3. Hard-to-Find Media Relations Contacts
4. The ability to request news
5. More educational information than just releases
6. Hi-impact corporate presentations (streaming media)
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