You have an email newsletter, Facebook, Twitter, and Instagram accounts - and maybe even a blog. But, are they driving business results for you and truly engaging your target consumer? The answer is probably no if your approach is siloed, your content is purely sales-focused, or you aren’t tapping into your consumers' interests and values. However, if you do it right, putting content at the center of your integrated digital marketing program can increase your traffic, improve your conversion rate, and build brand affinity.
Creating a Content Marketing Strategy involves research, analysis, and planning to define key themes that resonate with your target audience through the optimal mix of topic, time, place, channels and formats. The tactical execution of this plan entails developing and promoting shareable content, aligned with the strategy, at the intersection of design, copy, social media, SEO, email, paid media and analytics.
Behind every successful brand, there is an audience ready to listen, own, and share – developing a cohesive Content Marketing strategy gives your brand advocates the fuel to spread their passion for the brand. Join Red Door and our partners as we break down the buzzword of content marketing on June 25th.
Peter Malecha - Senior Digital Marketing Manager at ASICS America
Anne Buehner - Social Media Manager at Red Door Interactive
Crosby Noricks - Founder at PR Couture
Emcee: Ryan Ross, Senior Business Manager at Red Door Interactive