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No One Reads on the Web
Well, let me clarify that.
People online will read copy if you really grab their attention. But chances are, they’re also watching TV, talking on their cell phone or doing some sort of work-related activity while they’re online.
They’re not just multi-tasking. They’re multi-focused. Welcome to the multi-media world.
So what does this mean? Creating an engaging online presence is more than important, it’s everything. You’re not just competing with FaceBook, you’re competing with Dancing With the Stars and a text message from that hottie from the gym.
Here’s what the folks at eMarketer say about online multi-taskers:
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- June Speaker Series: How to effectively harness the power of storytelling for business success
May 16, 2012 - Red Door Interactive’s experts to present at San Diego American Marketing Association’s “Art of Marketing” Seminar Thursday
May 15, 2012 - Red Door Interactive to speak at Digital River’s Globalocity Conference Tuesday in Los Angeles
May 11, 2012
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