New Business Week Site to Function As Social Media Wiki

Business Week magazine will go public in late September with “Business Exchange,” a Web site consisting of topic pages that resemble social networks. That means it will allow user-generated content and popularity rankings.

Available from Business Week’s Web site, the topic pages will feature links to articles and blog posts from many different sources including auto-generated aggregated content from competitors. Topic pages can be as narrow as “Toyota Camry” or as broad as “the auto market,” thus serving as topic verticals. The purpose is to gain new readers, funneling them into niches that will attract advertisers.

What’s interesting is that users can post articles, creating a new page by choosing the subject and title, and writing a brief introductory description. Users can also add new material to an existing topic page. However, this requires editorial approval and objectionable posts will be removed. They promise editorial review in 24 hours.

Source: New York Times

Tags: Social Media, wiki