The Facts About Facebook Ads.
Social media, particularly Facebook, has completely transformed how brands communicate with consumers. It’s more important than ever to be knowledgeable about the advantages online social engagement can provide businesses. Whether it’s improving brand association, increasing brand interaction, or driving website traffic, Facebook offers a variety of consumer engagement solutions catering to brands’ ever-changing needs and goals.
This Red Door MindShare explores the continuously evolving Facebook platform and serves as an overview of some of its recently released product differentiators, outlined by two of our industry experts.
By reading this, you will learn about the following Facebook capabilities:
- Facebook retargeting and how to utilize it
- The Facebook Exchange
- Creating custom audiences
- Creative rotation and best practices
- Facebook’s Audience Network
Check out the excerpt below: