2017 Media Investing: 4 Tips to Navigate the Continued Complexity
2016 was a year of change in the digital media buying landscape. Not just for Red Door (with massive team expansion and breakouts into granular specialties), but also with the aggressive evolution of what is being offered in the space— and the best practices that are evolving to leverage those new offerings. How we strategize and execute against a client’s goals with their media investment is different now than this time last year. Things that were more quiet on our radar have become centerpieces of investment conversations. As 2017 gets underway, read this MindSHARE to discover four tips for your media planning strategy.
In this MindSHARE, you will learn about:
- The significance of integrating digital media buying tools
- Innovative strategies that should be tested in your campaign
- How to bid for the best inventory
- Leveraging social media to fuel the rest of your campaign strategies
Check out the excerpt below: