Interactive Advertising Leaps Forward With ‘Wizardly’ Technology

MEDIA: Advertisers Find Creative Ways to Extend Their Mobile, Online Reach

San Diego Business Journal
Marty Graham

Interactive advertising, the latest iteration of promoting products and services that relies on real-time feedback, is one of the rare industries that is not only surviving but thriving in these recessionary times.

It’s thriving because it stays on top of the trends driving our lives: the newest technology, including the iPad; the explosive growth of so-called social media; and the zillions of ways that our behavior is measured, from retailer “club cards” to GPS in our phones and cars.

The challenge for advertising agencies is to stay up-to-the-moment with new ideas and fresh media as well as constantly changing consumer information. Advertisers have to be more involved with their marketing.

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