Intelligence

Reading List

 

Groundswell: Winning in a World Transformed by Social Technologies
by Charlene Li and Josh Bernoff

Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust
by Chris Brogan and Julien Smith

Putting the Public Back in Public Relations: How Social Media Is Reinventing the Aging Business of PR
by Brian Solis and Deirdre Breakenridge

Here Comes Everybody: The Power of Organizing Without Organizations
by Clay Shirky

Tribes: We Need You to Lead Us
by Seth Godin

How The Mighty Fall: And Why Some Companies Never Give In
by Jim Collins

What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds
by Rex Briggs and Greg Stuart (Hardcover)

Designing with Web Standards
by Jeffrey Zeldman (Paperback)

Information Architecture for the World Wide Web: Designing Large-Scale Web Sites
by Louis Rosenfeld, Peter Morville (Paperback)

Don't Make Me Think: A Common Sense Approach to Web Usability
by Steve Krug

Designing Web Usability : The Practice of Simplicity
by Jakob Nielsen

The Elements of User Experience
by Jesse James Garrett

Web ReDesign : Workflow that Works
by Kelly Goto, Emily Cotler

Persuasive Online Copywriting: How to Take Your Words to the Bank
by Bryan Eisenberg

The Web Testing Handbook
by Alberto Savoia

Beyond Borders: Web Globalization Strategies
by John Yunker

Defensive Design for the Web : How to improve error messages, help, forms, and other crisis points (Voices That Matter)
by 37signals, et al

The Design of Everyday Things
by Donald A. Norman

Eric Meyer on CSS: Mastering the Language of Web Design
by Eric A. Meyer

Speed Up Your Site: Web Site Optimization
by Andrew B. King

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