GM Stands Up To Be Counted In Digital Shelf Space

GM puts $1.5 billion into the online digital shelf space...planning to to use gaming, search, mobile and a broad array of interactive applications.

GM’s Brent Dewar, vp-field sales, “to shift their focus to digital vs. spot TV”

Source: MediaBuyerPlanner.com

Posted by Paul J. Bruemmer

2:20 PM 0 comments

Online Ads Plug Away Like the Energizer Bunny

While many sectors of the US economy are going down, online advertising keeps going up and will be 10% of the advertising pie by 2009.

eMarketer predictions for US online advertising say it will account for 8.8% of total advertising in 2008, 10% in 2009, and over 15% of the US total ad spend in 2012. David Hallerman, author of US Online Advertising: Resilient in a Rough Economy says, “US online advertising is proving to be far more robust than other media channels.”

This report predicts overall Internet ad spending will continues to increase, with growth higher than all other major media. However, the report warns the Internet is not immune to downward economic trends despite being more resistant to advertising cutbacks than traditional media.

Source: eMarketer

Posted by Paul J. Bruemmer

8:23 AM 0 comments

YouTube Analytics Released

With a YouTube account you can now get more information about who's watching your video? Where do viewers come from? How did they find my video?

Source: YouTube

Posted by Paul J. Bruemmer

3:34 PM 0 comments

Internet Marketing to Benefit From Economic Slowdown

A February online survey of over 680 B2B marketers shows 58 percent did not revised original 2008 marketing budgets, and 12 percent actually increased 2008 budgets (BtoB Magazine). However, 30 percent revised budgets downward, and of those, 45 percent said they'd cut down on print ads while increasing their online spend. So it appears online marketing may benefit from the slower economy.

A recent eMarketer survey indicates search will hold up in terms of dollars spent, as $8.6 billion was spent on search in 2007, and $11 billion is projected for 2008. This study says search continues to account for 40 percent of the total online ad spend.

However, two new formats will beat search in terms of growth in 2008: video and lead generation (referrals). Rich media/video will increase 48.9%; lead generation will increase 30.9%, while search will increase only 27.5% in 2008 (over 2007).

Online video has a lower cost of entry than traditional broadcast media, and this will encourage adoption by companies that never used video before. The US online video advertising spend in 2008 will increase 74.2 percent over 2007. Video is a great way to display a product or brand, making it particularly useful for B2B companies, as B2B products and services can be complex, requiring more effort to explain.

The overall marketing spend on the Internet continues to rise with online ad spending expected to reach $25.8 billion in 2008, up 23 percent over 2007 (eMarketer).

Source: BtoBOnline

Posted by Paul J. Bruemmer

1:50 PM 0 comments

The Small Agency Interactive Blues - Advertising Age - Small Agency Diary

This article is about how many traditional agencies approach interactive. He has a pretty astute observation about the right and wrong ways to do so. All in all, I have to agree with his perspective.

I have seen too many agencies look at the Web as the facade rather than the real business that happens behind (or as a result of) the facade. They approach the Web in a less-than-passionate way: more of an obligation than a constant pursuit. And, if you compare results from a company that approaches things as an obligation with a company that passionately pursues or even obsesses about their digital practice, you will find the latter produces far greater success both for themselves and for their clients.

Posted by Reid

10:35 AM 0 comments

Google Closes the Deal to Acquire DoubleClick

It's finally official. "We completed our acquisition of DoubleClick," said Eric Schmidt on the Google Blog. There's a sigh of relief in the Googledom after almost a year of waiting for approval. The US approved the deal last year, and the EU just concluded the merger is unlikely to have harmful effects on consumers and would not impede competition within the European Economic Area (EEA).

Google doesn't have a plan to integrate the two companies yet, but hopes to complete that process in the US in early April. Outside the US, it will take a little longer as decisions must be coordinated with employee unions and must also conform to local law.

There Could Be layoffs

Schmidt said, "...there may be reductions in headcount" in the US and possibly other regions, but Google will do its best to keep staff reductions at a minimum.

CNN Money says Google will be big in display ads in '08 and '09 with the huge potential for display ads on YouTube.

Google believes the combination of its ad network and DoubleClick's display ad serving products will help publishers and advertisers generate more revenue while providing a better online experience for users.

Source: Techmeme

Posted by Paul J. Bruemmer

8:11 PM 0 comments

Google Analytics Launches Industry Benchmarking

On Wednesday, March 5th, Google Analytics released a feature called Industry Benchmarking that allows customers to compare site data to their industry vertical. A new data sharing settings page will allow customers to opt in for the feature; once they have opted in the report will begin to populate after a couple of weeks. The data being shared is aggregated together by industry verticals anonymously so that individual site data remains private. For more information visit the Google Analytics blog

Posted by nrawski

3:48 PM 1 comments