Don't Click This Ad - eMarketer

Imagine this: Banner advertising just may be a vehicle for delivering your brand message, not just inspiring "clicks." See this emarketer article about the difference between "clickers" and "clicks."

Posted by Reid

8:35 AM 0 comments

Lack Management Support or Buy-in? Embarrass Them! | Occam's Razor by Avinash Kaushik

Such a good post about how to gain management support for a lot of the recommendations we make related to the need for analytics and capable analysis. While I prefer that we don't "embarrass" people I do recommend that we empower them with the information we're able to provide.

Posted by Reid

1:03 PM 0 comments

10 Principles of Effective Web Design

This article is a good reminder of best practices. Something we practice here at Red Door across all departments from creative to user experience, search and tech.

Usability and the utility, not the visual design, determine the success or
failure of a web-site. Since the visitor of the page is the only person who
clicks the mouse and therefore decides everything, user-centric design has
become a standard approach for successful and profit-oriented web design.
After all, if users can’t use a feature, it might as well not exist.

Posted by jeannie fratoni

11:06 AM 0 comments

U.S. Consumers Shift Spending from Traditional Retail Stores to the Internet

eMarketer predicts online retail will grow to $240.2 billion by 2012, an increase of $100 billion more in online business than the $136.4 billion reported in 2007. It attributes this growth in sales to a shift in consumer spending from traditional retail stores to the Internet.

Online retail sales were also estimated by Jupiter Research, Forrester Research, and investment bank JP Morgan. These estimates vary from a low of $215 billion by Jupiter to a high of $334.7 billion by Forrester in 2012. JP Morgan predicted $245 billion in online retail in 2010.

Although online sales growth rates are declining, they far outpace the overall retail industry's growth rates for sales. The decline is due to a maturing sales channel rather than a sign of consumer dissatisfaction with online shopping.

Source: eMarketer

Posted by Paul J. Bruemmer

12:10 PM 0 comments

Starting to See iPhone-like (or more competitive) Devices from Microsoft Soon?

Microsoft Corp. has agreed to acquire Danger Inc., a Palo Alto, Calif.-based provider of software and services for mobile handsets. No financial terms were disclosed. Danger currently is in registration for a $100.05 million IPO. www.danger.com

Posted by Reid

9:16 AM 0 comments