Online Ads Plug Away Like the Energizer Bunny

While many sectors of the US economy are going down, online advertising keeps going up and will be 10% of the advertising pie by 2009.

eMarketer predictions for US online advertising say it will account for 8.8% of total advertising in 2008, 10% in 2009, and over 15% of the US total ad spend in 2012. David Hallerman, author of US Online Advertising: Resilient in a Rough Economy says, “US online advertising is proving to be far more robust than other media channels.”

This report predicts overall Internet ad spending will continues to increase, with growth higher than all other major media. However, the report warns the Internet is not immune to downward economic trends despite being more resistant to advertising cutbacks than traditional media.

Source: eMarketer

Posted by Paul J. Bruemmer

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