GM Stands Up To Be Counted In Digital Shelf Space
GM puts $1.5 billion into the online digital shelf space...planning to to use gaming, search, mobile and a broad array of interactive applications.
GM’s Brent Dewar, vp-field sales, “to shift their focus to digital vs. spot TV”
Source: MediaBuyerPlanner.com
Posted by Paul J. Bruemmer
2:20 PM
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