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Monday, March 31, 2008

GM Stands Up To Be Counted In Digital Shelf Space

GM puts $1.5 billion into the online digital shelf space...planning to to use gaming, search, mobile and a broad array of interactive applications.

GM’s Brent Dewar, vp-field sales, “to shift their focus to digital vs. spot TV”

Source: MediaBuyerPlanner.com

Posted by Paul J. Bruemmer

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