My Way: Strategies for Courting Consumers Online - WSJ.com

In this article, The Wall Street Journal highlights the video work we did for Turning Technologies to help exhibit their product experience on the homepage, as well as talked about three other companies that are doing some good online work to help grow their businesses.

Posted by Reid

11:38 AM 0 comments

YouTube's Monetization Plan: Overlay Ads That Aren't 'Intrusive'

For the past month, YouTube has been testing flash overlay advertising on video content with great results. The ads are non intrusive, well targeted, and have 5-10 times the click-through rate of traditional online advertising.

See how it works.

Posted by Michelle Preston

9:35 AM 0 comments

Combatting Banner Blindness

Jakob Nielsen describes your best options for getting advertising noticed on the Web. Eyetracking study included to support his findings.

Interesting point made that ad networks which don't support creative matching of advertising with that of display sites will see lower CTRs.

Posted by Charles

11:21 AM 0 comments

Lowe's profit up but forecast is tempered - MarketWatch

I would expect, with a down housing market, but strong employment, that home improvement and DIY initiatives would support companies like Lowe's, Home Depot and, locally, Dixieline.

Posted by Reid

10:02 AM 0 comments

Google Aids Account Planning

And, with this, the traditional agencies are starting to catch on... the Web is a great source for... Information.

Posted by Reid

3:21 PM 0 comments

FCC Gives Google Half of Its Wish List on Spectrum Auction

Google would like to open up the U.S. wireless market and proposed four rules to the FCC for the upcoming spectrum auction early next year: open applications, open devices, open services, and open networks. Those rules are more clearly defined below:

Open Applications: Allow consumers to download and use any software application, content or service they want.

Open Devices: Allow consumers to use handheld devices with any wireless network they prefer.

Open Services: Allow third parties or resellers to acquire wholesale wireless services from a 700 MHz licensee with nondiscriminatory commercial terms.

Open Networks: Allow third parties or ISPs to interconnect with a 700 MHz licensee's wireless network at technically feasible points.

While Google espoused the rules above, telecommunications companies like AT&T and Verizon do not favor such restrictions on the spectrum.

On August 1, FCC Chairman Kevin Martin announced the rules for the FCC's upcoming 700MHz auction, granting Google's first two wishes regarding open applications and open devices.

Google mentions signs of progress on its blog, stating it would further study the actual text of the FCC rules when they come out in a few weeks before making a decision about participating in the spectrum auction.

About 80MHz of high-quality spectrum is being auctioned off early next year, and the FCC has two separate plans to deal with the frequencies. One plan is to create a national broadband network focused on public safety to bring genuine interoperability to all public safety agencies in the U.S., which is really needed. The FCC also intends to spur commercial wireless innovation, creating a "third pipe" for broadband that can provide an alternative to cable and DSL, which prevail in most of the country.

Google might invest $4.6 billion in a bid for the spectrum, but that remains to be seen.

Source: ARS Technica

Posted by Paul J. Bruemmer

5:25 PM 0 comments