Wednesday, February 28, 2007
A great read with charts and graphs outlining the need to measure and quantify your advertising. It also highlights the need to support third-party auditing of advertising on Web properties.
Posted by Reid
9:58 AM
0 comments 
Tuesday, February 27, 2007
Anna Holland from Marketing Sherpa reveals her top 3 tactics for reducing shopping cart abandons in 2007:
1. Add "Bill Me Later" payment option.
2. Test and optimize cart design and functionality.
3. Re-contact consumers who abandon theirs carts via email.
Data from a survey of nearly 2,000 e-tailors indicates abandonment rates will fall 7% to an average of 52% in 2007.
Last day to download her presentation.
Posted by Charles
2:46 PM
0 comments
Advertising Age - MediaWorks - Oscar Advertisers Could Have Gotten So Much More
Only some Oscar advertisers noticed the importance search marketing played during the Super Bowl Ads. You would think that they would have gotten it right for the second biggest night on television, the Academy Awards. And in the PC vs. MAC debate, Microsoft Vista's "Wow" campaign was more successful than the Apple iPhone on Oscar night because of Microsoft's sponsored links on Google and MSN.
Posted by Michelle Preston
9:29 AM
0 comments
Friday, February 23, 2007
Radio Ad Effectiveness Lab (RAEL) research indicates that advertising recall is dramatically enhanced when Radio and Internet ads are used together as opposed to Internet ads alone.
Released at the Radio Advertising Bureau's (RAB) Management & Leadership Conference, this report shows that unaided recall was 4.5 times higher, and aided recall was more than 2 times as high, when consumers were exposed to 1 radio and 1 Internet ad versus 2 Internet ads alone.
It appears that combining visual with audio cues enhances memory. The report also indicates that a mix of radio and Internet exposure has the potential to encourage more interaction with the brand (web site visits and emotional bonding).
The study reviewed existing data on radio and Internet advertising to determine how the two media interact. Quoted from the study, below are some findings on the way Radio and the Internet may work together in a media mix:
* Both radio and the Internet reach light users of other media
* Radio and the Internet connect with consumers differently and in potentially complementary ways
* Radio can drive traffic to websites
* Radio and the Internet have unique reach patterns, and that can make them work powerfully in combination. On a daily basis, Radio and the Internet together reach 83 percent of the 18-54-year-old population
* Consumers often use Radio and the Internet simultaneously, with up to a third of Internet usage being accompanied by Radio listening during some times of the day
Michael Orgera, Vice President, Director of Research, Universal McCann, said "... With so many media choices and so many ad messages... understanding how radio and the Internet together can significantly boost advertising attention levels is a tremendous advantage when creating a multi-platform campaign."
Source: Radiolab
Posted by Paul J. Bruemmer
9:04 AM
0 comments
Thursday, February 22, 2007
U.S. Internet advertising revenues reached over $16 billion last year, an increase of over 30 percent over 2005 (eMarketer). However, corporate advertisers and ad agencies worry that online ad impressions aren’t properly counted.
A recent Audit Bureau of Circulations (ABC) survey shows that less than half of ad-agency respondents and a mere one-third of advertiser respondents showed confidence in accurate measurement and reporting of online ad impressions.
In fact, 84 percent of respondents want verification of online advertising activity by an independent third-party auditing firm. Over two-thirds indicated a preference for advertisements on independently audited Web sites.
Below are the highlights of "Online Accountability: Gauging the Growing Demand for Audited Web Metrics."
83 percent of respondents plan to increase online ad spending in 2007, with more than half expecting double-digit budget increases 91 percent of respondents said Web metrics are important to audit ad impressions and delivery 89 percent felt it's important to verify Web site traffic.
Over half of respondents said they would be more likely to advertise on blogs, podcasts, streaming video, and mobile media if audited by an independent firm
Advertising buyers said the primary benefits of audited digital media include more reliable data, better post-buy analysis and evaluation, more confidence in media buys, more effective media plans, and more trust in Web site properties. 75 percent of ad professional respondents under age 25 said they trust the metrics provided by online publishers, compared to 22 percent of those in the 55-64 age category.
These results point to the importance of Web metrics that will show online media reach and post-campaign analysis.
Source: AccessABC
Posted by Paul J. Bruemmer
11:09 AM
0 comments
Google would like to share videos featuring their company. The videos on this page give you an overview of their culture, products and business.
GooglePlex
Posted by Paul J. Bruemmer
10:42 AM
0 comments
Google Sites captured 47.5 percent of the U.S. search market
Total US searches came to 6.9 billion in January, a 2 percent increase over December 2006. Search query volume continues to increase year-over-year with a 26 percent increase from January 2006 to January 2007.
Source: comScore
Posted by Paul J. Bruemmer
8:39 AM
0 comments
Friday, February 16, 2007
Our friends over at dandelife.com are getting a digital shout-out - Spotted through Digg.com.
Posted by Steven Thompson @ Red Door Interactive
4:53 PM
0 comments
Tuesday, February 13, 2007
It's all about positive cash flow.
"Finance is focused on revenue, expenses, profit and shareholder value. For most companies, the old adage “cash is king,” still reigns. It’s not that financial people aren’t interested in the brand, it’s that they want the ability to link brand image and loyalty to cash flow. It isn’t a coincidence that there is a strong correlation between cash flow and marketing's responsibilities."
Posted by TCarrillo
10:55 AM
0 comments
Friday, February 09, 2007
"Pipes is an interactive feed aggregator and manipulator. Using Pipes, you can create feeds that are more powerful, useful and relevant"
The interface for creating pipes is another glimpse into the realistic future of Web-based apps.
Check out pipes.
Posted by Charles
10:33 AM
0 comments
Thursday, February 08, 2007
As we all know from our recent Hemingway's Six Word Story Six-Pack Challenge, Ernest Hemingway was a master. Here the man of very few words offers helpful tips for copywriting.
My favorites:
eschew obfuscation
"I write one page of masterpiece to ninety one pages of shit,” Hemmingway confided to F. Scott Fitzgerald in 1934. “I try to put the shit in the wastebasket.”
Next week: Shakespeare on Copywriting
Posted by Anne McColl
3:30 PM
0 comments
Tuesday, February 06, 2007
After spending millions to air their ad during the Super Bowl, many advertisers forgot an important aspect of postgame buzz...search engine marketing.
"[Organic search] gives marketers some degree of visibility, but paid search gives them the ability to tailor that message and drive that to the appropriate landing page," said Peter Hershberg, managing partner of Reprise Media, which authored the Super Bowl search-marketing scorecard. "There could've been tons of incremental lift if they'd bought a handful of keywords specific to that ad and they just didn't follow with that."
Posted by Michelle Preston
9:11 AM
0 comments
Friday, February 02, 2007
eMarketer.com - What Works, and What Doesn't, in Online Marketing
A great bar chart from eMarketer surveying marketers about their opinions on what online tactics work the best and the worst. Might be a helpful tool in helping people prioritize their spending. On the other hand, there are a few available tactics that are completely overlooked.
Posted by Reid
2:12 PM
0 comments
Thursday, February 01, 2007
after many years of banter, waiting, more banter, and more waiting, mobile marketing appears to be ready for a breakout year. recently, major carriers such as verizon and sprint put things in motion by allowing advertisements to appear with content.
"The development is a substantive and symbolic advance toward the widespread appearance of marketing messages on the smallest of screens. Advertisers have been increasing the amount they spent on mobile marketing, despite lingering questions about the effectiveness of ads on portable phones."
read the blog here [ http://www.thirdscreenmedia.com/wordpress/?p=86 ]
so ready or not, here come the ads.
Posted by brian_tsang
12:21 PM
0 comments
