the state of mobile marketing

produced by Air2Web, a leading provider of mobile messaging and marketing applications, these white papers offer a good glimpse (granted, slightly outdated) on the current state of affairs with mobile marketing.

these documents are good reads for anyone interested learning about this channel.

Posted by brian_tsang

3:46 PM 0 comments

Prove you are human.

Nicely done label:

Posted by Charles

7:54 AM 0 comments

Second Life: It's not a game

Second Life continues to generate significant media buzz attracting more users and investors who are drawing comparisons to companies like eBay, PayPal, Microsoft and even Google. Why? Because all of these companies can be recreated within Second Life, or "metaverse" - apparently as we are now calling it...

"Some of that money is going to Nike (Charts), Sony BMG, Toyota (Charts), Sun, Starwood, and many others, which have operations in Second Life. Some sell virtual clothing and other merchandise for avatars; some even move real product. IBM has built stores for Circuit City and Sears, where, for example, you can mock up a kitchen with Sears appliances to see how it would look."

See More on Fortune's site.

Posted by Charles

7:35 AM 0 comments

Behavioral Targeting: The New Killer App for Research

Advertising Age - Digital - Behavioral Targeting: The New Killer App for Research:

"'When you have a client that finds something is working, they want more of it, and behavioral targeting is a way to get at it,' he said. He said a lot of marketers overlook the back-end analytics they can get from behavioral targeting: 'They think of it as another network or a way to get at people, but it's also a way to dramatically inform future efforts.'"

Posted by Michelle Preston

2:36 PM 0 comments

Microsoft has quietly introduced Expression an Adobe Creative Suite/Studio killer/competitor

Well, killer might be a strong word for it but Microsoft has released its Expression Web software package for creating something called “standards-based” websites? Hmmm…. Microsoft on the standards bandwagon, has hell frozen over?

The suite of products which includes the now shipping Expressions Web for web development, Expression Design an illustration and graphic design set of tools, which still appears to be in beta, Expression Blend which apparently “blends” the line between desktop and web apps also in beta and the now shipping Expression Media for managing and controlling (among other things) all of those crazy assets you’ll be making with Expression’s other suites.

It will be interesting to see if Microsoft can create a suite of products that will so closely compete with the Adobe line of products.

I guess we’ll just have to wait and see how/if/when they drop the ball on this one…

Meanwhile, I can personally attest to the fact that hell is still nice and roasty, since my Outlook Web Access is still hobbled in anything other then IE.

Steven

Posted by Steven Thompson @ Red Door Interactive

2:27 PM 0 comments

YouTube blocks mobile video encoder | The Register

YouTube blocks mobile video encoder The Register
This is interesting, because this little company is getting in trouble for providing a way to access someone else's (namely YouTube's) content via a mobile device. This can mark trouble for all sorts of interesting initiatives right now. Basically, it appears that they are saying that, because you modify our (or other people's content that lives on our site?) content by transcoding it in another way, you are violating a law...

Basically, what it is hindering is Verizon's exclusivity on delivering YouTube via their mobile devices...

Posted by Reid

10:10 AM 0 comments

PrtScn - Akamai Charts and Graphs

Nice how the "Active Media Stream" widget is tied into the right side-bar of the home page.

Posted by Charles

4:43 PM 0 comments

DHTML Menus Improving the User Experience

DHTML menus are becoming more functional as seen in Target's search feature. Nissan's menu not only displays the vehicle model name, but also thumbnail and estimated price.

Posted by Charles

11:28 AM 0 comments

Forget About Being Number 1 in Google?

While eye tracking studies indicate that top rankings in the natural results of Google lead to overwhelmingly higher click through rates than the lower positions, this article argues that the same may no longer hold true for PPC ads.

Posted by John Faris

9:29 AM 0 comments

Skype Founders Launch Joost - Web Video Service and Potential YouTube Challenger

Skype and Kazaa founders are in Beta with a possible third disruptive web technology.

Posted by damo

3:17 PM 0 comments

Analytics: In-House or Outsource?

"If analytics isn't absolutely core to your business, then you'll probably be better off outsourcing -- at least until the hiring/training/method situation has improved dramatically. It's hard enough for companies to do non-core jobs well without all the difficulties currently afflicting Web analytics."

Posted by TCarrillo

12:17 PM 0 comments

eMarketer.com - Bigger Sites May Not Be Better for Online Advertisers

Wait... does this mean that MySpace and YouTube is not for every advertiser...?!

Posted by Reid

9:27 AM 0 comments

Best Practices for Marketing in a Virtual World

Several best practices are emerging for effective brand representation in a virtual world. Second Life was the start, now MTV's Virtual Laguna Beach is the next test case.

What can you do to attract attention in a virtual world? Start simple - give a reward for brand interaction.

Posted by Charles

8:34 AM 0 comments

O'Reilly -- What Is Web 2.0

O'Reilly -- What Is Web 2.0
A well-done article forwarded to us by Jeff White. This will definitely be a useful article to help explain "what we mean when we say 'Web 2.0.'"

Posted by Reid

9:19 PM 0 comments

Search Davids Take Aim at Goliath Google

A look into the $20.7 billion market, and what to expect for 2007.

Tommy

Posted by TCarrillo

1:43 PM 0 comments

Metrics for Non-Transactional Web Sites

As much as we want to believe it, retention metrics don't tell us whether a visit to a "non-transactional" site was a success or not.

"The role of surveys and other visitor feedback devices must be strengthened as part of the overall mix. The success of a visit where there's no transaction involved needs to be defined almost on the visitors own terms. The only people who can tell you whether their visit was successful or not are the visitors themselves."

Posted by TCarrillo

10:44 PM 0 comments

Advertising Age - How and Why We Picked the Consumer as Agency of the Year

Didn't we just go through this with TIME Magazine's "Person of the Year?" Oy.

Posted by Reid

9:41 AM 0 comments

User Generated Content Isn't Just for the Internet Anymore

"Look, Mom. I'm in the Superbowl."

That's right. Several advertisors are letting Jane and John Doe try their hand at writing TV commercials for the biggest media buy on earth – the Superbowl, a mere $2 million a minute. What a contest. What a prize

Go, go, go.

Posted by Anne McColl

1:47 PM 0 comments

Has User-Generated Content Gone the Way of the Acronym

I am starting to see User-Generated Content being referred to frequently as "UGC" in the trade pubs. That means that the concept, and consequently the tactics, is already overused... thereby losing all meaning and degrading the effectiveness in the trendy world of the Web.

Posted by Reid

11:41 AM 0 comments

iMedia Connection - 7 Sticky Sites & Their Secrets Revealed

Is your site sticky? Do you want Web visitors to come back more often and stay on your site longer? If so, learn how to improve your Web site by taking cues from 7 of the stickiest.

iMedia Connection - 7 Sticky Sites & Their Secrets Revealed

Posted by John Faris

1:05 PM 0 comments

2007 Business New Year's Resolutions List

Number 2 on New Year's Resolution List: Increase your Web Presence

"A large segment of consumers have grown up with the Internet and expect to be able to find and buy what they need on the Web. It's time to think of your website as integral to your business."

Posted by TCarrillo

11:21 AM 0 comments