Widgets Becoming Popular Marketing Tactic

AdWeek reports a new Widget Ad Network debuts this week from Clearspring, a provider of cross-platform widget services.

What's a widget? Google calls them Gadgets...widgets/gadgets are a desktop graphical user interface with a specific appearance, behavior and theme. Some are applications with scroll bars, buttons, or text boxes that can be manipulated by the user. Here is a long list of Google Gadgets.

Widgets/Gadgets are gaining momentum as ad vehicles because advertisers are moving from hard sell to soft sell tactics that fit more with a web demographic intrigued with entertainment and willing to form content relationships with brands.

Some may define them a budding tactic, however; this technology is catching on quickly with consumers as well as marketers. comScore has developed a third-party service to measure reach.

Source: AdWeek

Posted by Paul J. Bruemmer

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